5 Ideas To Inspire You When You're Struggling To Create Blog Content

By Zoe Arpin

Struggling to create blog content? Here are five ideas to get you inspired....

1. Write a list
PEOPLE. LOVE. LISTS. (You clicked on this blog post, right?!) Humans have short attention spans. Many people leave web pages in less than a minute. Receiving information in concise, bite-sized chunks is ideal. If the list is related to your business in some way, that’s great, for example “Five reasons you should start a blog”, or “Ten ways to improve your Facebook business page” But it can also be a way of sharing information about you as a person, such as “Three Netflix shows I’m loving right now”; or “Five things I did that helped me quit smoking.”

Whatever the topic, blog posts involving lists are nearly always some of the most popular on any blog.

2. Interview someone
We humans don’t just love lists: we’re insatiably curious about each other! Doing a Q&A with someone you think your audience will find interesting is always a great way to get traffic to your website. For example, if your target audience is working mums, you could feature a mum who runs their own business and get them to share tips for juggling home and work. Or if you run a blog about reading, you could interview an author (which admittedly will be easier if the author is quite early on in their career - J.K Rowling’s probably a bit busy!) You could even turn these interviews into a series and turn it into a regular feature.

The win-win about doing something like this is that the person you’ve interviewed will often promote the blog post, too. That’s double the promotion for your website and opening your business up to a whole new audience.

3. Answer commonly asked questions
No matter what your business is, I will bet that you often find yourself being asked certain questions time and time again. “How do you find inspiration for your products?” “Where do you find interesting content for your blog? “How do you find the time to run your business and look after your family?” Take your regular answer to a question you are often asked and elaborate. “I find inspiration for my products by doing X, reading Y and listening to Z.” Go into more detail on each point and you’ve got yourself a blog post.

4. Educate
By sharing your knowledge, you are not only educating your audience about a certain topic; you are positioning yourself as an “expert” in this area, and people will return to your blog when they want to learn more. Dietitian? Write a blog post advising people on how to manage Irritable Bowel Syndrome. Photographer? Write a post about how to best photograph a child in motion. Own a clothing line? Write a blog post about accessorising.

5. Write a “how to” post
This is a particularly popular type of educational blog post, and one which Google loves. Think about it: how many time have you typed “How to do XYZ” into the Google search bar find out how to do something? If your blog post title matches the question that someone else is looking for, your blog post is almost certainly going to be near the top of the search results, especially if it’s something specific. Illustrator and designer Sarah Renae Clark writes some really great “how to” blog posts related to illustration, such as “How to draw a rose.” Writing a “how to” blog post is just another way to position yourself as expert in a certain area in the eyes of potential and current customer.

Zoë Arpin of Teapot Communications specialises in helping small business navigate the world of marketing. She has a particular focus on copywriting, content creation and social media management. If marketing's not your cup of tea, Zoë would love to help you! You can reach her at her website, Facebook or Instagram

4 Photography Tips To Level Up Your Blog

By Gemma Peanut

As creatives, we can love our art so much that we may struggle to think of it as a business. 

It may even seem wrong to promote and sell it for monetary gain - but we all need to make a living and what better way than by doing what you are bonkers passionate about! 

That being said, I do cringe at the thought of bookkeeping and even invoicing clients which are all parts of working for yourself - but one area that I am more comfortable with these days, is marketing.

And the reason for this, is I think I’ve cracked the code...

3 years ago, I was crying myself to sleep, stressing my little heart out over what the heck I was going to do with my life.  A friend suggested that I start blogging as an outlet and a way of deciphering through all the confusion and so begun Gemma Peanut Gallery

As I continued to share my musings and adventures, I realised the power of imagery. They say a picture is worth a thousand words and I quickly learnt this first-hand by seeing the response on my blog to different images. It seemed that having great visuals was a easy win on the marketing side! This realisation fed my curiosity about learning how to take better photos and so began my foray into photography… 

Today, I am a professional shutterbug on a mission to help creative creatures become the boss of their cameras once and for all so that they can produce stunning imagery that shows off their art to the masses.

I’m going to share with you the photography tips that helped me level up my blog.

1/ MOVEMENT
The most compelling photos have movement OOZING out of them and because of this, they tell a story instead of just showing a static, frozen moment in time. The viewer is drawn in and invited to daydream about what’s going on in the image. 

My favourite cues to capture a sense of motion in photographs is to take a walk or to do a twirl which instantly injects playfulness and spirit. 

2/ IMAGE BANKING
Ever typed up the final word of your masterpiece, been super eager to hit “publish” and then realised you have no images to jazz it up and to use to share on Facebook? This is where image banking comes in real handy.

To key to creating a plentiful and versatile arsenal of photographs is to shoot for variety. Consider capturing a range of emotions from smiling straight to camera, to side-profiles staring off pensively, to candid and whimsical back shots. Shoot a scene with both portrait and landscape framing and both close-ups and wide-angle shots. 

3/ FLAT LAYS
Flat lays are so visually captivating when everything falls together effortlessly - but trust me, there is a lot of effort involved! You have to select and arrange the items in a way that expresses an idea or a theme and then you have to take the photo from the right angle, with the right framing and the right lighting. 

Never fear! There are some sure-fire ways to make your flat lay ultra-pinnable! Pick a tonal palette and stick to it to create instant harmony in your flat lay and choose a background that allows these colours to shine. Matte cardstock, hardwood floors and granite bench tops work wonders! 

Now for how many objects...I find that the magic number is 3. You can create so many balanced arrangements with just 3 items such as all 3 in a row, or peeking in from 3 of the corners leaving one corner intriguingly blank which leads me to…

4/ NEGATIVE SPACE
As with many things, less is more and photography is no different with the nifty technique of negative space. Negative space is simply the space surrounding the hero of your image - so picture your model against a big, blank wall or a pretty trinket against a patterned rug. Negative space makes your subject or object really pop!

And it’s also handy for blogging because you’ll be able to easily add in some text to form a header image or a quote perfect for Instagram. 

Photography is the ultimate marketing tool and its uses to give your blog that extra edge are endless! 

Gemma Peanut is a professional shutterbug and story teller. Armed with her camera, her untamed heart and a boundlessly messy imagination. If you’d like to keep on learning about photography, check out Photography 101 with Gemma Peanut where manual mode photography is broken down into human-speak across several beautifully presented video tutorials + the super-active and exclusive Shutterbug Club. 

Biz Mama // Maternity Photoshoot

Maternity Photoshoot

I don't often post too many deeply personal updates here on the blog - but with the impending arrival (any day now!) of our little bub I have a feeling that is all about to change. As I begin to shift and transform into the role of business woman and mother I find myself re-examining how best to forge this path for Blog Society and I'm excited about the prospect of change.

While I don't know exactly what this new direction will look like I do know that I will continue to be here to help support, guide and nurture other women along their own business journey, specifically as they navigate the marketing world.  I also am feeling called to be more personally present and to share more openly this journey as a new biz mama and the challenges that unfold over the coming months/year.  I've always been a fan of learning from each other and feel that sharing this new adventure is another way to dispel the often unrealistic expectations that women are held to.  

So to kick things off I wanted to share a little behind the scenes update on what's been happening in my world.  This pregnancy has been a joyful and gratitude filled 9 months, one that I'm personally sad to see go but at the same time am so excited for the chance to finally meet this little soul earth side.

We were so grateful to be able to capture this moment in time when Nikki from The Milk Teeth stopped by our house a few weeks back to snap some maternity photos.  I've always been one to feel extremely shy in front of the camera but Nikki had us completely at ease, laughing and having fun in the process.  Looking back now I am completely thrilled we decided to go for it as I couldn't be happier with how they turned out and the special moment in time they captured for us. We'll be able to share these photos with our little man in the future and I'm so thankful to Nikki for the opportunity. If you are in need of any family or lifestyle pics I can't recommend Nikki enough, she's top of her game and soooo fun to work with - I promise she'll have you laughing the entire time!

On a side note, thank you for all the kind words and notes of support about our pregnancy - it's been incredible to share this journey with all of you via social media and looking forward to more updates as soon as he arrives. In the meantime we'll continue to post killer content from around the globe to keep you inspired on your own business journey. 

xx Jac

Maternity Photoshoot 2
Jac+James 13 EDIT.jpg

How To Keep Your Business Thriving During The First 3 Months Of Motherhood

By Stephanie Skryzowski

If you’re a highly ambitious, Type A, make-it-happen entrepreneur, who’s passionate about growing your business, AND you’re about to have a baby, you must read this.

You are excited for your little one to arrive. You’ve probably meticulously planned his or her nursery (and of course you know the gender, because TYPE A!) and have all the little clothes hung neatly in the closet, arranged by size. You know where you’ll deliver and maybe even have some meals socked away in the freezer for after his or her arrival.

You are also a busy entrepreneur. You’re hustling daily (and you love it) and your business is growing, maybe faster than you’d anticipated. Your days are filled with client work, hosting webinars, and creating content for your audience. When you left your 9-5, you didn’t imagine it would all work out so well and you are energized and on fire (as much as can be for a pregnant woman).

Does this sound like you?

Then keep reading and let’s talk about what it’s like to be a new mom and an entrepreneur. I’ll give you a hint: it’s not at all like what you think it will be.

If anyone could do it all, it was me. The Queen of Efficiency and Productivity, I remember my husband remarking at my Master’s degree graduation celebration that he couldn’t believe I was even in grad school plus working full time plus commuting four hours a day because I just had it all together.

So naturally, I thought that having a baby would be similar. I’d give birth and be able to keep all of my client work going, hopping on the computer after a feeding or when the baby was sleeping. I knew I’d be tired, but it wouldn’t be that bad. I could do it all.

Turns out, even the Queen of Efficiency and Productivity needs help.

I am sharing my Five Proven Tactics to help you be fully present as a mom, which is critical in those first few weeks and months, AND continue to help your business (your first baby!) thrive.

1. Prepare financially in advance. You are your own boss and nobody is handing you any paid maternity leave, right?! As an entrepreneur you should be accustomed to saving in advance for business investments like a conference or a new computer, and maternity leave is no different. Figure out what your monthly number is then begin setting aside funds in advance. I had set aside three months’ worth of income, just in case all of my clients disappeared while I had the baby (they didn’t!) and it gave me a huge peace of mind. Voila! Paid maternity leave!

2. Tell your clients. I was super nervous about telling my clients that I was pregnant and would likely need to step away for a little while. What if they all left me and I was left with no job, no money, and no prospects? Turns out, that was ridiculous thinking. My amazing clients were not only understanding, but incredibly supportive (they even sent me thoughtful baby gifts!) and they managed to keep the lights on without me. You will feel a huge sense of relief once you tell your clients and come up with an agreement as to how long you’ll be unavailable and when you’ll dive into work again. 

3. Give yourself a maternity leave. I am serious about this. I know you love your business and will want to get back to feeling “normal”, and a true leave might feel hard. You don’t have to disconnect for a year but you must give yourself some space for a minimum of two weeks. I made the mistake of not putting an out of office message on so I felt obligated to answer emails. I even took a client call at just 7 days postpartum, where my mind was so foggy, it was almost an out-of-body experience. I looked back at my notes several weeks later and they were completely unintelligible, so I wonder how I sounded to the client! Trust me that your clients will wait (remember how long they took to finally sign your contract?!) and that you will feel much better after a break.

4. Ease in slowly. So maybe after two weeks you start answering emails, then another couple weeks you take sales calls, then a few weeks later dig into the actual heavier client work. I thought I’d have no problem handling bigger, strategic thinking type projects but I truly needed that time to let my brain begin to function normally after the hormone surge/drop and sleep deprivation.

5. Enlist help. It’s okay if sometimes that help comes in the form of car seat naps and a coffee shop. I can’t tell you how much work I got done in three hour increments while my daughter slept in her car seat. I felt like a normal human by getting dressed and out of the house, she got a solid nap (when she likely wouldn’t have slept at home anyway), and my client work got done. In fact, there was a point in time where we were frequenting Starbucks so much that her car seat began to take on the aroma of coffee beans. And, are you part of any neighborhood or community organization that uses a meal train? Get humble and SIGN YOURSELF UP. I felt weird about it at first (like, I can’t handle feeding myself?) but when that friendly woman showed up on my doorstep with a bag full of chili, artisan bread, and brownies, a smile, and then left, I couldn’t have been more grateful.

Being a mom and an entrepreneur isn’t easy. I landed myself back in the hospital at three days postpartum with an infection, and spending the night in the emergency room with your tiny newborn isn’t all that fun. But these tips will help you get through those first weeks, focusing on your baby and yourself, and give you the confidence that your business will be there as soon as you’re ready.

And I promise you that your clients won’t run away.

Happy Mom-ing, Boss Lady!

(Disclaimer: Every mom's birth and postpartum experience is different, and these tips are based on my experience alone. Sending lots of love and respect to all the new parents out there.)

Stephanie is the Owner of 100 Degrees Consulting, which provides financial leadership to help nonprofits and entrepreneurs change the world. Having spent nearly a decade in Afghanistan, Nepal, Malawi, and other far-flung locales, Stephanie has vast on-the-ground experience crunching the numbers to help organizations make better strategic decisions for their business. Stephanie brings energy and passion to all things in life. She loves her work as a CFO, running marathons (7 to date!), hiking, and traveling off the beaten path. She is a new mama and currently lives in the US with her husband, dog, and five-month-old daughter, Kyla.

Why Self-care Needs To Be In Your Business Plan

By Kit Cronk,

Self-care, mental health, treat yo self, me-time, chilling out …

We throw these buzz words around at each other when we’re feeling stressed, overwhelmed, and desperately need a break.

Unfortunately, the concept of self-care (my preferred buzz word) is too often used when talking about some reactionary, last minute decision to stop everything and give yourself some chill time.

Spoiler alert: This doesn’t actually WORK. Not in the long term, anyway.

Self-care is all about taking care of yourself (surprise!), which means you need a plan of attack. You don’t accept the responsibility of caring for something, like a pet, without planning when you’ll walk it, getting things ready to feed and house it, and being prepared to dedicate some time to the task!

Especially if you’re running a business, which usually means you are doing #allthethings, you cannot afford to push aside self-care for when you “have time” (ha!) or really need it.

Here are some truth bombs that you need to hear:

1. If you don’t take care of yourself, you WILL burn out. You’ll get physically ill, have a mental breakdown, or just loose the will to work. You’re no good to ANYONE if that happens!

Taking care of yourself NOW ensures that you’ll be able to keep going LATER. It’s an investment.

SIDE NOTE: I learnt this lesson the hard way, when I went overboard working crazy hours to meet some deadlines… At the end of it, my body was so run down that I didn’t recover to full health for six weeks. None of us can afford to be out of commission for that long! ESPECIALLY when you’re running / building a business!

2. It’s possible to burn out even if you LOVE your work. Busyness is still stress, even if you enjoy the tasks. Lack of sleep, exercise, human interaction, eating well, are all going to end up with you in a bad place.

3. Women aged 20 – 40 are suffering from more mental health issues than any other time in history. You’d be hard pressed to find ANYONE these days who doesn’t have anxiety / depression or know someone close to them who does. Self-care is one whopping big weapon in our arsenal to manage mental health.

4. It’s up to you. You are the only person who can take responsibility for your self care. It helps if you have people around you who’ll prod you when you look like you need a day off, but you are ultimately the only one who knows what’s going on in your head. Don’t wait for other people to give you permission to take time for yourself.

There are plenty of different ways to integrate self-care into your business life… I’m going to break down some ideas by “level” for beginners to experts! Pick a few and start implementing them THIS WEEK!

LEVEL 1: NO TIME FOR SELF CARE
You’re tired all the time and just want another day in the week. You’ve got a bajillion things going on and there’s no way you can just up and leave for the holiday you desperately need.

Never fear! There are super simple ways to start your self-care that will leave you feeling more refreshed.

GET. ENOUGH. SLEEP.
I can’t emphasise this enough! The very FIRST thing we all need to do is consistently get 7-8 hours sleep. If that means going to bed at 8pm and letting the washing go un-folded for a few days, that’s OK.

HYDRATE
Get yourself a water bottle and make sure you drink it all 3 times each day (or whatever the equivalent of 2 – 3 litres is). If you can manage it, try to have one less cup of coffee. It dehydrates you and makes your heart race.

UNSUBSCRIBE
Go on an unsubscribing rampage. Every email newsletter you don’t read, page that is clogging up your Facebook feed, and person whose constant selfies are driving you crazy on Instagram. You’d be surprised how much some digital “spring cleaning” can help your stress levels!

CELEBRATE
Pop some mini-champagne every time you get something done. Taking the time to congratulate ourselves and dwell on an achievement / success works wonders for your brain! Keep on filling your mind with positive reminders of what you’ve done – You can even keep a list somewhere you’ll see it regularly.

LEVEL 2: I COULD BE BETTER
You’re not constantly exhausted, yay! You might be getting by, but you know you could take better care of yourself. It’d be nice to feel like your brain doesn’t have too many tabs open.

TIME OFF
Plan a non-work day every week. Even if you’re side hustling, you can choose a night of the week that is purely to rest. Don’t even try to read blogs or just do one social media update. This is totally guilt-free time to NOT spend on your business.

FOOD SWAP
As a hot chips addict, I do not say this lightly. You need to look at what food you eat and consider if you can improve it. Swap out your 3pm chocolate bar for some crackers and cheese. It doesn’t have to be an all-out diet, but you can try some substituting a few things.

READ
Getting your head out of reality and diving into a good book will do wonders for your mental health. Research has found heaps of benefits to reading regularly – not the least of which is giving your brain a break from constant screen use. Try starting with a book every 2 weeks!

STRETCH
Set aside 10 minutes a day for stretching. Preferably away from your desk. Really focus on deep breathing and stretching SLOWLY. Your body will thank you for it, and there are plenty of youtube videos that will take you through a little set if you’re not sure what to do!

LEVEL 3: FEELING LIKE A TOTAL BOSS
Not that you’d brag about it, but you’re doing pretty well. Some days you don’t even NEED coffee, and you’re good at switching off your “work brain” when you need to. This is the big leagues now.

GET A HOBBY
Wait, what? Start doing ANOTHER thing? Yes. Find a fun hobby you can get stuck into. Personally, I love knitting. It really relaxes me and is a great little skill to have. Working on a creative project OUTSIDE of your business is a great way to keep your brain active, but still taking a break from the every day.

EXERCISE
We all knew this one was coming. Regular exercise is proven to have a positive effect on both the mind and body. It doesn’t have to be strenuous – You could do Pilates, go for a slow walk, or take a stretch class. Experts recommend 30 – 60min a day… But there’s no shame in starting smaller than that! It will get easier to increase and form a habit over time.

UNPLUG
Try to go totally technology free for a while. If you can manage it, do at least half a day each week or maybe a completely unplugged holiday for a few days! I promise you that all the latest news will still be on your Facebook feed when you get back to it.

TREAT YO SELF
Do you plan treats for yourself when you hit milestones? Maybe it’s a financial goal, you finished a project, finalised a collaboration, or just survived another quarter. Set a date and treat yourself. Go see a movie, get a facial (my personal favourite!), or schedule a weekend getaway!

Kit Cronk is a freelance graphic designer and letterer. Her retail line, Ruby & Pearl Press, is full of funny cards, cute stationery, and inspirational quotes. When this Brisbane girl isn’t working, you can usually find her watching re-runs of 90’s sitcoms or reading another fantasy novel with iced mocha in hand. Follow Kit’s work on Instagram or browse all the awesomeness on her website.

Image: Camille Styles