I'm excited to be back this week spotlighting one of my fav ladies on social media - Alisha Johns of LISH Creative! I've never been shy about sharing my love of Instagram and I've been lucky through this journey of running Blog Society to get to meet some pretty talented #girlbosses both online and off.
Alisha is one of those ladies.
She is a whip smart marketer and creates one of the most vibrant and colourful feeds out there. I just had to sit down with her to find out what really happens behind the scenes of her biz and how she's using social media to kick MAJOR goals. Enjoy... x Jac
Tell us a little bit about Lish Creative and your background?
LISH Creative is a social media agency for fashion, lifestyle & hospitality brands. My clients appreciate design, want to be inspired, and know the value of creative content for their businesses. After I graduated from Virginia Tech, I held various social media and creative roles at advertising agencies in Pittsburgh and always freelanced on the side. I knew I wanted to be an entrepreneur, but I also knew that it was important to gain industry experience first. But when I started to get burnt out, and had to turn down great freelance projects because of my day-job, that’s when I knew it was time to take the leap.
What is your creative business manifesto?
Beautiful & smart content can change the face of your brand. It provides the ultimate first impression. It attracts & retains a community.
Without social media, and a platform like Instagram to create content to share with the world, I personally would not be where I am today. That’s why I am so passionate about helping others to achieve the same.
What fellow #girlboss inspires you at the moment?
I’m so inspired by Kelly Mindell of Studio DIY. She’s been able to work with some incredible big brands (like Starbucks and Coca-Cola…!) yet she always stays true to her brand and offers a unique spin. Her dedication to incredible original content is an ideal that I am always striving for in my business.
We adore your colourful instagram feed - what role does social media play in your business?
I started to get serious about Instagram after college, as a way to differentiate myself when applying to creative jobs in the advertising industry. Employers kept wanting to push me into Account Management roles and I was trying to find ways to break out of that box. Not only did my imagery catch the attention of my former employers, but it also helped me to discover my love for styling and creating visual content. As my community continued to grow, my work began getting picked up by media outlets and brands started asking me to style their products. That’s when it really hit me that there’s a business here. I’m not trying to be dramatic, but Instagram literally changed the course of my career - it has opened so many doors. And now, It is my primary source for new clients and networking.
My biggest biz moment/milestone was....
I secured my first retainer client while I was still working full-time. That was really a turning point for me and led to me submitting my two weeks notice! It’s crazy how one client can give you so much confidence.
My dream collaboration would be?
This is a tough one! There are so many colorful brands out there that I adore, but I would love to style a campaign for Jcrew.
Best piece of advice to all the budding entrepreneurs out there…
Don’t be afraid to put yourself out there! Developing an online and social presence is essential for networking and for building your credibility. Start creating amazing content to share with the world and tell people about, everyone!
Behind the scenes of running Lish Creative looks like…
Props, props everywhere! I’ve become quite the collector of little odds and ends for styled shoots and they’ve made their way all over my studio space.There’s also a daily dose of avocado toast for lunch and netflix watching after 7pm.
My tip for handling fear, envy or comparison is…
When you’re feeling afraid, remind yourself of all of your wins and the incredible things that you’ve had to accomplish to make it to where you are right now at this very second. For me, fear comes with overwhelm and with looking too far ahead into the future.I have to take a step back, reflect, and focus on the present day.
This year I've been most excited about...
My new freedom from the 9-5 and the ability to travel more! That was huge motivator for me in deciding to take the leap. I’ll be able to spend more time in Los Angeles, in particular, and that’s something I’m really looking forward to!
Top Image: Tracy Mele