strategy

Biz Hacks: How To Grow Your Creative Business In Just 15 Minutes A Day

By Sagan Morrow

As a small business strategist, one of the things I hear students say is that they want to keep their business moving forward, but they’re having a tough time keeping on top of everything.

And I TOTALLY get that: we live in a pretty intense, chaotic world! We all have way too many things to juggle at any given time. Sometimes it can feel like we’re just scrambling to keep on top of things, and we barely have time to eat or sleep, let alone make progress with our businesses. This is especially true if you don’t have a team to help you out (hurray for solopreneurship!).

With that in mind, today I want to share with you 5 tips for making serious progress with your business… in just 15 minutes/day:

Tip #1: Start with a brainstorming session
This is one of my favorite things to do. Brainstorming sessions are great for getting all of your business ideas on paper! It’s a total idea bonanza -- you’re not worrying about strategy and practicality at this stage. It’s all just about the brainstorming.

I like using giant pieces of poster paper with colorful pens, but you can map it out however you like. (And yes, you can even set the timer for 15 minutes to get all your ideas on paper :))

Tip #2: Prioritize your activities
Which business ideas are you most excited about? Which are going to be the easiest to implement? Which make the most sense to focus on first?

The most important thing to consider at this stage is what fires you up the most. If you don’t LOVE your business ideas, then you’re going to have major problems in taking action on them. So even if some of your business ideas might take a little longer to implement, if you are super passionate about them, then those ones are absolutely worth focusing on.

Tip #3: Set actionable monthly goals
Four weeks is enough time to get a decent amount done, if you’re strategic about how you use your time effectively. Once you know what activities you want to prioritize, then you can set about creating goals for yourself!

Keeping them as monthly goals also makes it that much more manageable than trying to plan out the next three years for yourself.

Tip #4: Outline a plan of small tasks you can take every single day
Here’s where we get to quick bursts of time! Let’s say your goal this month is to create a business plan. You’re giving yourself 15 minutes/day to work on that business plan. So what could those 15-minute time slots look like?

Your first week might look something like this…

See how that works? Once you’ve intentionally laid out all of your action steps, and identified the small pieces that build up to achieving your goal (whether it’s to create a business plan, as in this example, or whether it’s to outline a marketing strategy or get your business finances in order or pitch to clients or do something else altogether), then you truly can make serious progress with your business even when you’re on a time-crunch!

I recommend making this plan of action for knowing what daily tasks you work on up to a month in advance, but you could even do it just one week at a time.

Tip #5: Choose a specific time of day for when you’ll work on business tasks
When you work on your business every day, it becomes a habit. This is even more true if you do it at the same time each day! Make working on your business a part of your routine. Every small step you take will really add up -- and you might just be amazed at what you’ve been able to accomplish a few weeks from now.

Psst… want to make progress with your business in 15 minutes/day, but don’t want to create the action steps for yourself? I’ve got you covered! Join the FREE Begin Your Biz Challenge to get ready-made daily 15-minute action steps you can take to keep moving your business forward.

Inside that challenge, we even use monthly themes for focusing on different areas of your business! Solopreneurs of all backgrounds and experience levels are welcome.

Sagan Morrow is a small business strategist and blogger at SaganMorrow.com with nearly a decade of experience as a solopreneur. She teaches other time-crunched solopreneurs how to build their own successful, profitable home-based businesses, WITHOUT the overwhelm. She loves hanging out on Twitter and Instagram, so be sure to say hi!

The 5 Steps To An Instagram Strategy That (Really) Works

Instagram Strategy

By Sofia Garcês

Of all the social media platforms out there Instagram is by far my favourite. I love everything about it from the interface to the amazing images shared to the interaction with other content creators. If you love Instagram as much as me then you now that growing in a consistent and authentic way can at times seem tricky if not completely impossible.

So today I’m sharing with you my 5 strategies to growing your Instagram in a way that is authentic to your and your brand. There’s plenty of tools that will promise you fast growth by I much prefer that you grow with substance.

Here are my 5 strategies for Instagram:

1. Show Up Consistently
I’ll be the first to admit that this is my biggest weakness, showing up and posting on your feed daily can be hard but whenever I actually do this and stay consistent the results are easy to see.

Try to post at least once per day and don’t forget to ask your audience questions for more interaction. If you can post 2 or even 3 times a day, more is always better and you’ll see results almost immediately.

2. Use Hashtags and Then Use some More
Now you can be posting every single day but no one will find you unless you use hashtags the right way. Hashtags exist in every social media platform but for me Instagram is the King and Queen of hashtags.

Create a solid list of about 15 hashtags that represent who you are, what you do and your target audience and add them to every single one of your posts. This will make you easy to find for the people who are looking for you!

3. Engage with the Community
Commenting and liking other people’s posts takes time and I know that you could be doing something infinitely more exciting but please do this at least for 10 min every day.

Be a real person and engage with other people. Like and reply to comments on your posts but also go out and comment on other people’s content this is how relationships are created. And isn’t that why we got on social in the first place?

Instagram Strategies

4. Share your Day to Day using Stories
I love Stories! The stickers the markers and everything about them! Don’t let them intimidate you, there’s no need to overthink the content you share here just share what you’re working on or something funny that you found while you were going about your day. Most of all have fun!

5. Search is your Friend
My final trick to engage and have fun on Instagram is using search to find people you want to talk about. Search for your audience using tags and keywords and engage with them! Comment on their posts, like their photos and all that good stuff.

Instagram can be a lot of fun so if all these tips seem like to much to take on then just be a human being and have fun! After all there’s no point in doing this if you’re not having fun!

Sofia Garcês is a Marketing Strategist from Portugal that helps you find clarity and focus in your online marketing by developing a comprehensive strategy around your marketing so that you know exactly what you need to do to reach your business and marketing goals and connect to your dream clients. Want to learn more visit her site at: www.sofiagarces.com

The Business Strategy That’s Good For Your Mental Health

Over the past year I have researched and been distracted by all the shiny objects that promote a ‘6 figure income’ and all the other claims that go along with that. And no, I’m not going to give you another one now. However, I will tell you one that’s caught my attention lately that many business strategists have been loving. Doing one project at a time. Sounds so easy doesn’t it? It’s not that easy to do when we’re faced with a to-do list up to our eyeballs, emails pinging and not to mention that shiny social media. Now, I’m not a business strategist by any means, my business is mental health and is focused mainly around improving teen mental health. But, I did want to explain how this strategy might not just be good for your business but your happiness as well.

It’s all got to do with flow. Psychology Today relates flow to ‘being in the zone’ concentrating on only one thing. When we’re faced with a task that may be challenging some of us tend to procrastinate and put it on the back burner. Even if this is something that might really help your business take off. So how can we find ‘flow’ in business and be happy? When we are in moments of flow we aren’t thinking about all our other stresses in life. We’re not worried, at that moment in time, what we’re going to have for dinner, how this bill is going to get paid and whether you can afford those brand new shoes. We are fully focused on the work that we are doing, we might not be super happy, but we’re not feeling down either. We are content.

We can put this into action by listing our tasks or projects in order. For me this looks like creating a Facebook ad before writing a blog post. Then writing that blog post before checking in with my clients. Of course, there are many different projects that your business has, but doing them one at a time creates less distraction and more flow. For bigger projects this might look like setting aside 1 hour everyday before starting the next big project, and I recommend setting a timer to do this to minimise distractions. Moving from one task to another without completing the first one will only cause anxiety, frustration and a lot of procrastination.

Be happy, do one task at a time.

Alex is the founder of Positive Future Youth and a registered teacher. She spends all her spare time with her head in positive psychology books and loves the idea of improving what’s right than focusing on what’s wrong.

Alex specialises in positive thinking, improving anxiety and building confidence in pre-teens and teens. She has recently written 2 books on how to help children be more positive. You can check out her free ebook here and connect with her over on Instagram and Facebook.

New Beginnings Fair // Speed Marketing

New Beginnings Fair
New Beginnings Fair
New Beginnings Fair
New Beginnings Fair
New Beginnings Fair
New Beginnings Fair
New Beginnings Fair

Events are in my blood - and a core part of what we do here at Blog Society. I'm committed to sharing more of our own events here - and those from around the globe - so that all of my readers can get a behind the scenes glimpse into these fun gatherings and see what is happening in our blogging community.

Recently in Sydney I held a Speed Marketing workshop along with Zoe Weldon from Seeker Lover Dreamer and Nadia Felsch as part of the new launched, New Beginnings Fair. The event was a new one for me but I loved the format: quick and focused on what really matters...getting shit done. 

The event was held in a gorgeous industrial space, right on Sydney harbour and we had 1 hour to delve into the worlds of marketing strategy, social media, branding and self-care. It's was a fun, hands on session with two of my favourite ladies and we filled it with raw, honest, humuor filled advice in a speed dating format. 

For me when I was thinking about what I wanted to teach in my segment - which was only 15 minutes long - clearly knew it was going to be difficult to narrow down the world of marketing in such a short period. So I decided to focus on something that I think is essential to business success - and that’s planning.  

A strategy or plan will keep you focused, less stressed, help you make decisions and allows you to stop wasting time. I’ve found with my own personal coaching clients that most business owners have these big lofty goals, a million things on their to-do list, an endless supply of ideas - but no plan to get there.

Why?

The perception of creating a strategy is that it’s complex and difficult but that is exactly why I wanted to dispel that rumour.  During the worksheet I walked everyone through my Blog Society 'Get Shit Done' plan which is a mini version of our popular 90-Day Marketing Plan Template which you can download for free below to help you get started with your own planning today.

The group of students dove into these excercises and shared candidly about their struggles as newbie bloggers and biz owners - it was both refreshing and reassuring to know that everyone goes through the same emotions when starting out and I encourage anyone feeling overwhelmed to download the free template above and start getting your thoughts on paper - trust me it works!

I'm also a big fan of making my events extra special for our attendees and that means making sure that extra attention is paid to the smaller details.  From the music that creates a great vibe, to the venue, to the little gifts that compliment our content, events are always, always about the detail.  

I want to take a moment to say a huge thank you to the small businesses and fellow #girlbosses that helped support our event - stunning greeting cards from Little Branches, gorgeous letterpress Thank You postcards from Coco Press and exquisite feather tip pens from Jot It Down. These ladies are killing it in their own industries and were thrilled to have them supporting our event. x Jac

New Beginnings Fair