photo shoot

Biz Mama // Maternity Photoshoot

Maternity Photoshoot

I don't often post too many deeply personal updates here on the blog - but with the impending arrival (any day now!) of our little bub I have a feeling that is all about to change. As I begin to shift and transform into the role of business woman and mother I find myself re-examining how best to forge this path for Blog Society and I'm excited about the prospect of change.

While I don't know exactly what this new direction will look like I do know that I will continue to be here to help support, guide and nurture other women along their own business journey, specifically as they navigate the marketing world.  I also am feeling called to be more personally present and to share more openly this journey as a new biz mama and the challenges that unfold over the coming months/year.  I've always been a fan of learning from each other and feel that sharing this new adventure is another way to dispel the often unrealistic expectations that women are held to.  

So to kick things off I wanted to share a little behind the scenes update on what's been happening in my world.  This pregnancy has been a joyful and gratitude filled 9 months, one that I'm personally sad to see go but at the same time am so excited for the chance to finally meet this little soul earth side.

We were so grateful to be able to capture this moment in time when Nikki from The Milk Teeth stopped by our house a few weeks back to snap some maternity photos.  I've always been one to feel extremely shy in front of the camera but Nikki had us completely at ease, laughing and having fun in the process.  Looking back now I am completely thrilled we decided to go for it as I couldn't be happier with how they turned out and the special moment in time they captured for us. We'll be able to share these photos with our little man in the future and I'm so thankful to Nikki for the opportunity. If you are in need of any family or lifestyle pics I can't recommend Nikki enough, she's top of her game and soooo fun to work with - I promise she'll have you laughing the entire time!

On a side note, thank you for all the kind words and notes of support about our pregnancy - it's been incredible to share this journey with all of you via social media and looking forward to more updates as soon as he arrives. In the meantime we'll continue to post killer content from around the globe to keep you inspired on your own business journey. 

xx Jac

Maternity Photoshoot 2
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6 Instagram Photography Tips

By Sally O'Neil

Instagramming is the sole reason I have been able to quit my office job. To follow my passion. To blog full-time AND successfully launch my own line of DIY Protein Balls nationwide. Goodbye boring office meetings, hello freedom and creativity.

But how is that possible? How can a simple set of images snapped on an iPhone launch a blog, let alone a successful business?

The answer is simple: Beautiful pictures. 

…not the answer you were hoping for right? But before you move onto your next impending email, let me tell you with these 6 simple tips, your images will go from zero to hero. 

1. Shoot in natural light

It’s most likely that the perfect picture will come to you at the most inconvenient time #sodslaw. Whether you’re out and about with friends, feeding your children, or shopping for a new dress, it’s guaranteed you won’t have that lovely DSLR strapped around your neck. Without the ability to control ISO and all those other (rather complicated) settings, the best thing you can do for a great image is to shoot in natural light. Your images will sharper and bursting with colour to draw more followers in.

Accounts that do it well: 



2. Shoot in ‘square’ mode

Have your pics Instagram-ready by setting your phone camera to ‘square’ mode. That way you can ensure everything you want in the shot is right there, without any post-crop dramas. 

3. Take time to get the best angle

While your pizza may look delicious at eye height on that stand, your phone just won’t do it justice. Try to the capture every beautiful detail. Celebrate those olives and anchovies. Scale the table if you must - it likely everyone around you will be doing the same. 

4. Develop a theme

As creatures of habit, it’s no secret we like consistency. Be it consistency in image colour, content or message, find your theme, and stick to it. Not only will people understand what you are about in just a few short seconds, but they can be assured they’ll be getting more of that same great content when they click the all-important ‘follow’ button.

No dog snaps when you sell jewellery (unless your dog is modelling some, of course) and no baby pics in your food reel. If you just have to share these special moments, set up another account for personal use.

Accounts that do it well: 



5. Get appy

Editing apps are your best friend. They can transform one very average looking photo into a piece of art. I personally love PicTapGo and VSCO cam, as I lean more towards images with minimal shadow and vibrant whites (my theme). Once you find a filter that you love, you can return to it time and time again for consistency. 

6. Consider the bigger picture

Sure, that bright pink smoothie image might look great on it’s own, but how does it look next to that pair of red Nikes you just posted? Your most recent images will be viewed side-by-side, so it’s important to consider the ‘flow’ of images and how they will look to others overall. Try alternating textures and colours to keep it fresh. 

Final note: Optimize

There are lots of websites which look at the vital stats of your posts to Instagram. You might be thinking *arghhh data*, but it’s all laid out in simple infographics that are really user-friendly. Once you have a few images published, have a look at a these sites (I personally like Iconosquare) and use the information to your advantage. Find out when your community is most active, and schedule your images (try the ‘Latergram’ app) to be published at that time. You’ll get much more engagement and visibility.

Meet Sally, a UK born Sydneysider, known in the Insta world as TheFitFoodieBlog. She began a New Years Resolution to clean up her diet in 2013, and has since lost 14 kilos, gained heaps of energy, and never looked back. She began taking snaps of her dinner and recording her recipes on a basic Wordpress site, with no knowledge that it was the humble beginnings of a health blog. Now she’s a freelance food photographer, recipe developer, magazine columnist and full time blogger at She is also the proud author of Chocolate Everyday and owner of a popular range of vegan and fructose-free DIY Protein Balls. Check out her out on InstagramFacebook Twitter or Pinterest.

Travel // Bali Creative Blogger Retreat


Travel is certainly on the cards for me at the moment and before I head off to Boston for a trip home and to soak up some of the US blogging scene, I just had to share some pics from our most recent adventure (tough life I know). I promise this is only a small portion of the photos that were taken on our recent trip to Villa Sungai in Bali as part of a creative bloggers retreat organised by Eat Read Love. These gorgeous images by Luisa Brimble capture a sneak peek the beauty that surrounded us for four incredible days spent poolside, picnicking in the rice fields, sipping far too many lychee martinis (recipe coming soon) and altogether having the time of our lives. 


Looking to grow your blog and finally take it to the next level? This is an e-course you'll want to check out.

New Blogger Workshop Announced


I'm so excited today to pop in this morning and let you know about one of our latest workshops and one I've been wanting to host for ages. It's all about the head shot - that all important image that promotes your blog or business to the world! Is your profile picture in need of an update? Looking to add a splash of colour and a bit of personality to your about page? The wait is over - welcome to our first Blogger Headshot Workshop, designed for bloggers and small businesses looking for a headshot that will reflect your personal brand and promote you and your career.

Lisa and Pete, the dynamic duo from And A Day Photography, will be on hand to to shoot your personal head shot and these two are as talented as they are fun. This will certainly be an afternoon to remember and we hope you can join us. Only a few spots left before we're completely sold out! Tickets on sale here.