blogging information

Link Love // The Friday Files

Happy Friday folks! Hope you’ve had a wonderful week. We’ve celebrated some big moments these past few days, taking our company to new heights and planning two big events this weekend. I’m running on a bit of caffeine and adrenaline but event weeks are always good for the soul – I love getting to spend my days with such fun people face to face and of course working with cool local brands like these guys here and here.

Can’t wait to be back next Friday with a wrap up report but keep your eyes peeled on Instagram as I’ll no doubt be snapping away. In the meantime here is your weekly dose of link love to sink your teeth into…

  •  This big launch is kicking off Monday and we can wait!
  • Love these tips for getting organised
  • This is on my must try list for our next dinner party
  • Self-employed? You’ll want to read this
  • Good news for women led start ups
  • Freebie alert! Did you grab your free stock images?

Blogging 101: How To Monetise Your Blog - Part 1

By Rebecca Pitts

Congratulations! You're a blogger! You've set up your online home, you're planning your editorial calendar, writing the content, snapping the pics, prepping the posts, and connecting with your community. You're doing it! 

But should you be making money with it? Or, if you are making money with your blog, should you be making more of it? And how?

If you have a website, I'm guessing you've asked yourself these questions. And the answers--spoiler alert!--vary greatly depending on your goals for your blog and business. Let's take a look at the most popular and effective ways for making money with your blog and some real-life examples of bloggers who are doing it well.

Ads

Banner and sidebar ads are perhaps the most obvious (and traditional) way of monetizing your website: a company pays you for space on your blog. If you've read a magazine, you get it--there's content, and there are the ads next to the content. This form of advertising doesn't seem to be going away, but bloggers who could at one time rely only on getting paid this way have now seen a major decline in generating revenue from this income stream alone.

Examples of blogs that do this well:

Reading My Tea Leaves 

A Beautiful Mess 

Sponsored Posts

We've all seen it: "this post is brought to you by…" A brand pays a blogger to develop original content to promote a product or collection. Bloggers who are successful at this (1) know what types of products their audience is interested in, (2) choose products that they are genuinely enthusiastic about and align with their own brand and values and (3) are transparent (and law-abiding) by qualifying a sponsored post by letting their readers know that they are being paid to promote a product. It's a delicate walk, and the bloggers who pull this off make it look easy.

Examples of blogs that do this well:

Second Floor Flat 

Cup of Jo 

Affiliate Marketing

Similar to sponsored posts, in the sense that you are letting the reader in on the products and services you love. Instead of being paid up-front for promoting a product, the blogger is paid on commission, so to speak. You recommend a product, your reader clicks on an affiliate link embedded in your site and buys the product, and you're paid a percentage of that sale. Some companies offer affiliate programs directly to bloggers; others are part of a larger collective of affiliates. 

Examples of blogs that do this well:

Amy Lynn Andrews 

Brilliant Business Moms 

Collecting Donations

Perhaps you write a blog that doesn't exactly align with product promotion, or, you're uncomfortable with the idea of creating sponsored posts. If you're delivering content that is truly a must-have for readers, you may consider asking them directly to make a donation to support your work.

Example of a blog that does this well:

Brain Pickings

OK, your turn--have you tried any of these, or would you? What works well?

This post is the first of two that discusses blog monetisation. In the next post next week, we'll look at some of the ways you can diversify your revenue streams beyond blogging by adding products or services that are a natural fit for your brand.

Rebecca Pitts is the founder and owner of Hudson + Daughter, an online shop that sells commissioned, handmade family treasures made of eco-friendly bamboo. She writes about running a creative business, making art for and with her daughter, and living in the Hudson Valley on her blog.

Photo credit: Present and Correct

Vivid Sydney The Retreat // Wrap Up

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The morning of our Vivid Sydney: Blog Society Retreat event was filled with sunshine and an incredible energy felt by everyone in the room. It was a telltale sign of good things to come and after pouring so much of my heart and soul into planning this blog event, I was so, so pleased with how the workshop turned out and the learning that was shared.

I credit that outcome to the attendees that came ready to learn, ask questions and absorb information and to my incredible line-up of speakers and moderators all of whom shared advice and information openly, honestly and doused with wit and humour.  We talked about the business of blogging, SEO, working with brands, personal challenges, the highs and lows, the tipping point for making money and doing it for the shear love of connection.  We sipped coffee with one of the best views in Sydney, swapped stories, walked away with goodie bags filled to the brim with brands I am proud to collaborate with and took notes until our hands hurt.

As with most big events in life, it went by in a blur and we could have stayed their talking and learning for hours - don't worry another event is already in the works for next year!  All in all it went down as the event I've been most proud to host and I can't wait to do it all again soon. A humble thank you to all of you who supported the event and got involved - our community wouldn't exist with your shared passion.

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