blogging

Biz Hacks: How To Repurpose Your Blog Content Like A Pro

By Brogan Micallef

Creating content for your biz can feel like a never-ending hamster wheel. You’re writing and producing more and more (and more!) blog posts, newsletters, social media posts, ebooks, webinars, trainings and course materials than you can throw a green smoothie at.

And sheesh. It’s enough to drive a girl crazy.

What if, instead, you made better use of what you already have? Let me introduce you to content repurposing.

You may have heard of content repurposing before. And maybe you feel like you shouldn’t have to repurpose your content (because you’re an entrepreneur right? A creative! You have plenty of ideas). Maybe you feel like repurposing your content is boring. Or you just don’t know where to start...

Here’s the thing: you don’t have to make things harder than they need to be. There’s enough going on in your business without you having to create content 24/7. (And as much as I love content, even I don’t want to do that!)

How to repurpose when you're a creative (+ make it fun rather than creativity-and-soul-sucking)

1.    Reframe your mindset

“Whether you think you can or think you can’t, you’re right” - Henry Ford

The longer I’m in business, the more I realise how powerful the stories we tell ourselves are. What’s going on in our heads has a huge effect on the way we think about ourselves, our work, and what’s possible for our business.

That means you need to decide that it’s a good idea for you to repurpose content. If you tell yourself it’s boring, or that you hate it, or that it feels wrong, then that’s exactly what you’ll believe!

2.    Style it up
The beauty of content repurposing is that there’s no one way to do it. This is all about doing content your way. Let’s say you’ve written a blog post. How else can you get that idea, thought, topic or message out to more people? Get creative. You could:

  • Turn it into a podcast episode.
  • Film a video.
  • Produce an ebook.
  • Launch a course.
  • Run an email challenge.
  • Host a webinar or live training.
  • Create a fun social media campaign (hashtag included).
  • Make a new product for your shop (digital or physical).
  • Write a poem.
  • Craft a love letter for your peeps.
  • Design your own greeting cards. Get them printed and then snail mail them.
  • Produce a set of inspirational quote posters.
  • Present at a local meet-up.
  • Present at a conference.
  • Sketch a cartoon.
  • All of the above!

Use this list to help you brainstorm ideas. Get out a piece of paper and pen, start a mind map and let your imagination run wild. Remember point 1: our mindset is the only limiting factor in this process. Check in with yourself and take note of the language you’re using. Then get back to brainstorming.

Am I doing this right?  Short answer? Yes. Yes, you are. This is your business. And this is your content.

If it gets you feeling super pumped and is valuable to your audience, then yes, you’re doing it right. There’s no need to second guess yourself, lady. And now I’ll let you in on a secret...

Since I wanted to show you just how simple content repurposing can be, I tried a little experiment. This very post you’re reading is an example of repurposed content. It’s a fusion of content from this post and this post, with some restyling and updated content for a new twist.

See? It doesn’t have to be hard.

You’re already creating epic content for your peeps. Content repurposing is simply a way to get more traction from the content you create.

Keep it simple. Have fun with it.  And always remember: your message matters.

Brogan Micallef is a Content-Lovin’, Science + Sci-Fi Obsessed, Jane-Austen fangirl and proud of it! She helps entrepreneurs get their message out to those who need it most (minus the time-sucking procrastination, self-sabotage and comparisonitis). Through her 1:1 services, digital products, blog + her free Facebook Mastermind, she's here to remind you that when it comes to content, connection beats attention. (Because communication isn't leaving 2 emojis on Instagram or sending salesy PMs. Your message is worth more than that.) Learn how to get your message to those who need it most (and have a blast doing it) with a free resource library at broganmicallef.com.

5 Money Lessons For Creative Entrepreneurs

By Lauren at Becoming Wellthy

Being a creative entrepreneur can be an incredibly time consuming undertaking. We spend many hours creating a product or service and building a brand, all so we can get paid and work for ourselves. Sometimes we get so overwhelmed with the process, we sweep something as simple as money under the rug. Are you guilty of this?

I recently watched "Make More Money and Discover Your Worth" on Creative Live. If you have a chance to purchase this lesson or catch it when it is on air for free, I highly recommend it. Amazing glamour portrait photographer Sue Bryce and money guru Tiffany Angeles teach you about money blocks, and how to give and receive money in your life. I guarantee you have a block or two, and you don't even know it.

Below are five money lessons that I think are important as creative professionals. 

LESSON #1

Budget - As a creative entrepreneur, it is so important to have a realistic budget. You don't have a recurring paycheck to pay bills, so you have to learn to live within your means. One month you can be rolling in the dough, and the next there isn't anything come in. 

I have been using the "budget to zero" plan, and it has been perfect. Budgeting to zero means you give every dollar a job. Every last penny. Even if that job is "carryover to next month" you assign every dollar to do something. A great program for this is You Need A Budget (YNAB, for short). YNAB is amazing. First, they start you off with a 34 day trial. This gives you plenty of time to truly get familiar with the software and try it out. After that, its $5 a month. That's one latte, people. It's worth it.  

This has been so great, because once I have spent the money in my budget for each item, I'm done. Oh no, you spent $20 out of your $20 budget on coffee this month? Looks like you are making your own until next month!

Make sure you are realistic. Enter all your monthly bills first, and assign your dollars to them. Then if there is something leftover, give it a job. Your dollars are dying for a job! If it's spoken for, you won't use it carelessly.

LESSON #2

Don't Chase Money - When you chase money, it runs away. You can decide, "OK, this month I just need $2000 to cover my bills" and think that's enough. It's not! You need to factor in what YOU are actually going to pay yourself. They say that realistically you end up with 20% of whatever your business makes. 20% people! But, it makes sense. There is the tax man (more on that below), the bill people, the business expenses, the things you need to pay for yourself since you don't have an employer to do this for you (health insurance, retirement accounts, etc.) If you choose to chase an amount of money, you are going to push it away. Decide what you want to make that month. Then, decide what you are worth and calculate how many clients it will take to get to that number. It's less daunting to say "I need 10 clients this month" than to say "I need $10,000."

LESSON #3

Don't Avoid Money (or your responsibilities) - Do not avoid money, or it will bite you in the end. If you owe money for expenses, you need to pay your bills. If you are making money, then you need to pay taxes. And it's simple. Once you get paid, calculate your tax that would be taken and move that money aside. It's not your money, so move it immediately. The IRS is not going away anytime soon, so get to them before they get to you. Otherwise when it’s time to pay your taxes, and all you have left in your savings is enough to pay your tax bill you are going to be standing there saying "Well, where is my money?"

And at the same time, don't avoid asking for money! You did a service, or provided a product - you deserve to get paid. There is no shame in asking for money when it is owed to you. Don't block yourself from something you are entitled to.

LESSON #4

Money Honesty - Find someone to be honest with about money. Because people lie about money. Trust me, in the past I was a huge liar about my money. I covered it up, and made excuses and never had an honest conversation with anyone about my money issues. I needed to have that honest conversation with someone and say hey - I am making some good money, but I have nothing at the end of the day. Where is it going? What am I doing wrong?

These days I am filled with joy managing my money. I get a slight thrill seeing money come in, money going out and money staying put. I have chosen not to lie, I now post my income online every month. You guys are my accountability. You get to see my trials and tribulations. When you put it out there with someone, you are more likely to make the right decisions. 

LESSON #5

Get Creative - "You are a creative. Get creative with income." Diversify it. As a self-employed person, you need to think about having a few income streams. Some people offer a service, why not thing of a product to go along with it? Some people offer products, think about maybe investing some of your income as well? And speaking of investment, after you have paid the bills, and set aside money for savings don't be afraid to take some of your leftover money and invest in you. Invest in your business. Educate yourself even more about your trade or niche, because most services are constantly growing. 

I am sure there are so many more lessons we can learn about being a creative entrepreneur but this is a good easy start! Don't forget, value yourself and your service or product. Own it, and show people that you believe in what you do or sell. And watch the dollars come rolling in! And don't forget, Creative Live has a TON of great classes to watch for all kinds of creative niches. Go check them out!

Are You Sharing Too Much Information With Your Readers?

By: Cassandra Lane

It’s a dangerous word.

And if it conjures up thoughts of being fearlessly real, daringly vulnerable and knee-knockingly personal, you’re not alone. After all,  you’ve probably heard this oft proclaimed (but seldom examined) nugget of  wisdom.  “To foster authentic connections with your customers and readers, you need to be real. You need to be vulnerable. And you need to be willing to share personal information. So naturally, fearfully, you plunge forward with being daringly real. You roll up your (heart on your) sleeves, whip out your laptop and begin sharing. Business challenges and triumphs, inspiring conversations with your companions, tales of adventure and daring, the stories pour out of you like blood from an open wound.  

When Blogs Bite
But then everything goes pear shaped. Readership drops, haters start hating and all of a sudden you’re feeling uncomfortably exposed. What went wrong? Ah. Good is the question, young Jedi. And the answer is reassuringly simple: there is a fine line between sharing personal information with your readers and accidentally oversharing - and unnecessarily revealing - the deets of your latest pap smear. But no harm no foul, right? You didn’t mean to tippy toe over that fine line, so it’s not a major problem.

 Well …not necessarily. 

You see in addition to potentially alienating your audience, Dr. Rebecca Ray, Clinical Psychologist and creator of the Happi Habits program, suggests that by sharing too much online “bloggers leave themselves open to risk psychologically”. This, she believes, is because “it’s likely that he or she is attaching their worth, or at least the worth of their creative blogging endeavours, to how well they are received. This can then cause them to experience negative effects to their self-esteem if they are openly criticised or ridiculed.”

But this doesn’t mean that you shouldn't share any personal information or stories with your tribe. I actually believe that sharing is caring and that the more real and honest you are with your readers, the more real and honest they will be with you. Again though, there’s that fine line. 

So what’s a mindful blogger to do? Here are five questions to ask yourself if you’re worried you’ve accidentally submitted a membership request to the TMI club:

1. Do you feel uncomfortable about what you’ve shared? And not in a consciousness expanding, cleansing, bettering yourself way, but in an oh-my-gosh-what-have-I-done-where-is-the-delete-button way. 
2. If you’re comfortable with your article, ask yourself whether it has a purpose and positive intention for your readers. I.e. why should your readers see your article? What value does it add to their lives? If there isn’t any, Dr Rebecca recommends questioning your own motives and considering whether it’s an attempt to be liked and to gain followers or to be seen in a certain way. 
3. In two, five, ten years will you still be happy with that article being online?
4. Does the article make you feel connected to your online tribe and readers, or disconnected?
5. Are you willing to accept the repercussions of posting the article online? For example, it may be a story that puts somebody else in a bad light. Can you deal with the repercussions of having that person see the article? Consider all aspects and possibilities before hitting the publish button. And if you’re still unsure whether your article has shared TMI, ask a (trusted) friend to give you their advice. Sometimes we’re too close to the subject matter to tell whether we’re being delightfully vulnerable or overwhelmingly personal, but an honest friend will be able to help you see the difference. 

Happy blogging! 

BONUS!
Not sure if your blog content is hitting the sweet spot? Wish you could combine passion and strategy for a high-vibing experience for your readers? Drop a comment below and tell us why you love blogging to go in the draw to win one of five free blog assessments from Cass and Wild Spirit Co. (valued at $300) 

Each blog assessment includes a review of your blog and the last three-months worth of posts as well as invaluable advice on how to harness your passion and creativity to foster a six-figure readerships.

Cassandra Lane is the happy Editor-in-Chief of online publication, Happiness + Wellbeing Magazine, designated Word Wizardress at her copywriting agency Wild Spirit Co. and the Blogger Extraordinaire at the Fauna Philosopher. A quintessential daydreamer with a penchant for cloud-watching, reading, chocolate-drinking and crisp, mountain air (or really, nature of any kind, but mountain air sounded a lot cooler), she can usually be found with a book in one hand and a journal in the other. The pen, of course, will be tucked behind her ear and quickly forgotten as she floats though the rest of her day.

Eat Read Love Pop Up // Beachside Dojo Manly

Eat Read Love
Eat Read Love
Eat Read Love
Eat Read Lover
Eat Read Love

Coming at you with some visual eye candy today to get you through the mid week hump! Nothing fills our creative tank like a well executed event. Fresh flowers, pops of colour, dreamy views and a great vibe make for an event to remember and our gal pal, Natalie Hayllar from Eat Read Love is no stranger to pulling off the impossible and creating consistent, one of a kind and sought after events here in Australia.

Her most recent event, a relaxed 'Summer Soiree by the Sea', took place at the beautiful Beachside Dojo Manly Rooftop in Sydney and we're reporting on all the Pinterest worthy pics and details to help inspire your own summer celebration.

Taking advantage of Sydney's summer weather, guests mingled in the rooftop bar overlooking picturesque Manly beach, sharing New Year's resolutions over a glass of sparkling D&B Rose 'Pour les-Amour'. Floral designers, The Sisters,  created a magical floral table display, with whimsical over-hanging greenery, hot pink Dahlias and luscious pink roses with Gascoigne & King Belle candles burning brightly in between.  Each guest received a bespoke gift box from online gift registry From The Owl, lovely homewares from Millie & Archer and a luxury travel guide from Mr & Mrs Smith. Guests dined on a shared Asian inspired menu of fresh and cooked seafood, Sushi, Sashimi and salads, with the sound of waves crashing in the background, as the steamy afternoon storm rolled in.  

An event to remember? I certainly think so.

Let's recap all the details that came together to make it happen:

VENUE: Beachside Dojo Manly
EVENTS + STYLING: Natalie Hayllar - Eat Read Love
FLORAL DESIGN & TABLE STYLING: Naomi & Esther - The Sisters
WINE: D&B Pour Les-Amour by Bird in Hand Wine
PHOTOGRAPHY: Nadean Richards - One Fine Collective
GRAPHIC DESIGN: Hilary Thackway
CANDLES: Gascoigne & King
EVENT SPONSORS:
From The Owl
Mr & Mrs Smith
Millie Archer
Wanderlust Union

 

The delicate art of self-promotion for bloggers

By Nina Hendy

So, you want to be a blogger. Or maybe you already are. Presumably, you hope to make a bit of money out of it. But have you considered how you’re actually going to get found for work? After all, there’s some healthy competition in the blogging world, no matter what niche you choose.

As you’re probably aware, being blogger is different to a lot of other industries. You need to consider what your own branding looks like. How much you’re prepared to divulge about yourself in your blogs. You’ll also need to make it clear what you blog about, and why. After all, there’s nothing worse than posts that seem to waffle about everything else than the one thing they actually promote that they’re about.

Here’s some elements to make sure you’re handling your self-promotions with style and grace.

Be confident

If you aren’t inspired by your actions or ideas, others won’t be either. Be confident in what you stand for, and what you’re about. Talk about it with pride. Make your vision as clear and concise as possible. Remember, while your idea mightn’t be new, your expression and approach can be.

Branding

Behind actually being able to string a sentence together, your branding is the next most important element of successful self-promotion as a blogger.

Don’t forget, there’s more bloggers out there than you can poke a stick at. If your branding is memorable and says something about what you do, you’re going to have a far better chance of being remembered by potential clients. This is not a DIY step – it’s always best to hire a specialist such as a graphic designer and web developer able to give you an edgy brand, because it’s got a better chance of being remembered. Same goes for photography – make sure they’re professional and you’ve got a good variety of shots.

Steer clear of those sites that make freelancers bid against each other to get your branding created, because driving down price will affect quality. Accept that you need to pay for quality and seek out a freelancer that get define a branding that feels like a natural fit for you and create it for you.

LinkedIn

Of course, a decent LinkedIn profile an important step, but make sure you take the time to get this right. The mistake many make is not using the summary section of their profile to outline the sort of work they want to land and what their special skills are. This summary should be used to sell what you do well, as opposed to what you’ve done in the past. Some relevant posts can work wonders, too, so consider sharing your blogs on LinkedIn.

SEO

Once you’ve got your website built and you’re off and away with your blogging, how do you actually get your website found? Google may or may not deliver someone searching for a blogger like you to your website on any given day.

Be warned that paying for SEO can be expensive, and that the goalposts change regularly thanks to Google’s ever-changing algorithms.

Blog about blogging

You might also be committed to your own blog schedule, but squeezing in a few extra blogs here and there to share your knowledge and experience is a great way to generate traffic to your site and showcase your specific writing style and area of expertise. Try and share these with relevant titles.

Be an expert

If you’ve been blogging in your niche for a while, you can pretty much call yourself an expert these days. Therefore, look for opportunities to comment on articles and other blog posts on the subject matter you’re proficient in. Or, send out press releases to the media about trends in your area of expertise. Networking is also a great way to position yourself as an expert.

Other spots

If you’re going to monetise your blog, you want to find places to build your online profile.

Nuffnang’s Bloggerati offers a profile page to its top bloggers.

The Freelance Collective also offers talented bloggers the chance to create your own profile page in your own words, a link to your website, social media links – the works.

Profile holders also get a weekly newsletter of tips and freelance advice, access to private Facebook group for support and the chance to find new collaborations.

So remember. Blogging is only one element of your writing career. Self-promotion requires some time and effort so that you’re telling your story succinctly and giving your blog a fighting chance to stand out above the legions of others in the same boat as you.

Nina Hendy is the founder of The Freelance Collective, which gives bloggers and other creative freelancers the chance to create a profile on the site listing all their skills and add samples of their work, allowing clients to reach out and contact them directly with offers of freelance work. Freelancers in 23 categories are listed here, including journalists, bloggers, photographers, videographers and graphic designers. All bloggers are vetted before being made live on the site. It was created after an ongoing frustration of a lack of places to promote their skills to clients at the point at which they’re on the hunt for a freelancer.