affiliate marketing

Digital Bravery E-Course is LIVE!

The journey from taking a burning idea to a blazing reality is an incredible one. You're up, you're down, you question everything and then all of sudden the moment arrives and BOOM - you're ready to share that idea with the rest of the world.

So that's where I'm at today. For months I've been working behind the scenes to create a platform that would help empower others, that would take away the confusion, stress and fear that was holding them back from the confident, clever selves that I knew they where.  Talking about it here feels SO good and I'm sharing with you my worst kept secret - Digital Bravery is LIVE! 

As we get ready to say goodbye to 2014, many of us (myself included!) tend to look forward to the beauty of a fresh start next year. A time to make amends, start fresh, be bold and be brave. That's what Digital Bravery is all about. I want today to be the last time you feel lost, confused or frustrated when it comes to building your business or career using social media and digital marketing. I speak from personal experience when I say that looking toward the future with clarity and confidence is the best feeling in the world - and I want to help get you there.

So I encourage you to have a look and if you're wondering what to put on your holiday wish list maybe a little investment in yourself is just what the doctor ordered? It feels great to be able to talk about the course here so thanks for all the support that has come flooding in - I also didn't want you beautiful souls to miss out on the LIMITED time Early Bird offer.  Grab your space in class for a great discount - but it ends Sunday so don't delay. 

Ready for a fresh start? Then click here! 

Link Love // The Friday Files

Oh what a difference a week makes. Last Friday I was sitting at the beach in Bali, enjoying a balmy incense soaked breeze, working on big Blog Society plans and dreaming about the future – take me back! Travel does wonderful things for the soul and I’ve come back with such a renewed focus and a whole new list of fun ideas I can’t wait to share over the next few weeks. Although the scenery has changed I’ve been thinking a lot about the saying ‘bloom where you are planted’ since I returned and wanted to stress the importance of flourishing where you are now, no matter where you are in the world. You can (and should) bravely go after the things you dream of and whether those goals feel close by or far off in the distance, they are achievable and the first move is just getting started.

There have been some reoccurring themes happening this month, not only because of our #bebrave challenge but also through comments in our Instagram community about productivity and that communal feeling of never having enough time. Sound familiar?. It’s a feeling we can all relate to and to alleviate some of this stress I shared my own tips here in a this freebie I created earlier in the week, hope it helps.

The end of the year will likely begin to speed up in the countdown to the holidays so this weekend try to slow down, get yourself organised and muster up the courage to take the first time. Mostly importantly, bloom where you are planted.  Have a happy and well deserved weekend everyone, if you need some link love, here are some of my favs from the week..

  • To Maximise Twitter For Your Business
  • The Facebook Group EVERY Creative Should Know About
  • By far my favourite holiday in the world – pumpkin pie anyone?
  • This woman makes me wish I was a graphic designer
  • Need more time? Here’s our #1 tip
  • How to wrap the perfect gift

Behind The Blog Scene // Hilary Rushford of Dean Street Society


I'm a big believer in the school of thought that in order to grow you should surround yourself by those that can lift you higher. Often times that means surrounding yourself with friends, colleagues or peers that are smarter, more qualified or more advanced than yourself. Why? Because it's those experienced souls that will shove you out of your comfort zone, force you to consider new ideas and push you where you need to go. When it comes to business and blogging, Hilary Rushford of Dean Street Society is one of those smart clever women that simply by working with her over the past few weeks I have been exposed to new ideas, skills and can't begin to explain how much I've learned from her.

Just recently I was lucky enough to be chosen as part of her affiliate program and listening to her business advice was invaluable and something I hope to be able to pass along to others during my next e-course affiliate program which I'm opening up this community (if you're keen to get involved just shoot me an email!). After such a positive experience I asked Hilary to share some of her best blogging advice with us here...I think you'll like what she has to say. Enjoy!

Describe your blog in 3 words
Warm, witty, wise
What is your blogging manifesto?
The attainable ideal: inspiration meets education
Top 3 blogging essentials?
Photoshop, a great photographer, writing chops
My dream collaboration would be?
Kate Spade
Right now I'm listening to...
My French indy-music station on Pandora {I can't understand the lyrics so it doesn't distract my brain!}
Best piece of advice to a newbie blogger?
Blog less. Focus on growing your following larger through guest posts, collaborations, social media, before you pour more content into the same small circle of readers.
If I wasn't blogging I'd be...
Working in the West Wing of the White House. {Unrealistic, but my secret dream!}
In 2014 I'm most excited about...
New students and My Style & Styleability class which has recently started. I'm so honoured that I get to hear and be a part of people's stories, confidence, marriages, motherhood, small businesses -- so much is affected when a woman realizes how to simplify her style and skyrocket her joy.

Dean Street Society
Dean Street Society

#blogtribe // 4 Tips To Affiliate Marketing For Bloggers

I've been getting more and more questions related to marketing, social media and revenue tactics - all of which I love speaking to people about so I wanted to open up the topic for broader discussion here and share some of my own advice.

Today I'm chatting about affiliate marketing - a term you've probably heard thrown around a lot and up for debate in the blogging circles. I for one have had great experiences with affiliate marketing and think it can be a wonderful way to not only drive revenue for yourself but could be explored as a marketing tool for those bloggers looking to have others promote their own products, campaigns, etc in a unique way.

To break it down, affiliate marketing is the process of earning a commission (normally a set percentage) by promoting other people's products. Essentially you get rewarded (or you do the rewarding) when you (or someone you enlist) help complete a transaction.

When executed properly it's a win/win scenario but it's not always easy and there are some essentials to making these relationships work -for you and of course your community. Some key factors to take into consideration when exploring affiliate marketing:

  1. Believe In The Product
    If you are putting your name on a product you better be damn proud of it, believe in it and can proudly share with your community. It's not worth losing followers or risking your brand reputation for a small commission - aways think big picture.
  2. Suggest Not Sell
    The beauty of affiliate marketing is that your recommendation, when coming from the heart, comes with trust. I believe in honest marketing and if the product is the right fit, your audience will want to check it out. Forget the hard sell.
  3. Create Valuable Content
    Don't just slap up a link and cross your fingers. Affiliate marketing works best when you can't wait to talk about it and the message can fit within your existing content, adding value to your community.
  4. Transparency
    When sending newsletters, writing blog posts transparency is key. Be upfront and honest with your readers if you are making a commission - something you shouldn't be afraid to tell - and something your audience deserves to know upfront.

Let me show you a perfect example...

I'm a HUGE fan of Hilary Rushford from Dean Street Society.  She's one of the most clever, smart self starters out there and if you are a blogger or interested in clever marketing she's your go to gal. She's also one hell of a business woman and has created such an incredible portfolio of work based around her area of passion & expertise: style and helping women find body confidence and empowerment.

Her new e-course, Style & Styleability, struck a cord with me and when I was approached about being an affiliate I happily said yes. Now I'm not a fashion blogger but I do believe that when you look good you feel great - and Hilary's passion and core messaging spoke to me and I think it might also speak to a lot of you. Her affiliate program is detailed, thought out and totally in line with all of the points I mentioned above and most importantly of all - her e-course kicks ass and is something I'm proud to recommend checking out.

So the next time you are exploring income options, take a serious look at affiliate marketing and how it could work for you. And yes as a final note, in the name of transparency, I am an affiliate for Hilary meaning that if you sign up to her e-course using the links above I get a small commission - but it's a damn good course and one I'm proud to work with.