Alt Summit

Jaime Tollas of Less On The Floor // Behind The Blog Scene

I'm always fascinated when bloggers tell me they write not one, but two (or more!) blogs. How they find the time I have no idea but nevertheless I'm impressed and such is the case with Jaime Tollas, the chief content creator behind new lifestyle site for mothers in the so-called 4th Trimester, postmodyrn: After is the New Now and the blog, Less On The Floor, her honest account of balancing work and motherhood.

Like many of our readers, Jaime's blog was blog was born in her kitchen during a confusing, wonderful stretch of months when she found herself suddenly and self-righteously unemployed -- which is to say, the full-time mother of a ten-month-old. I love her humble account of her self proclaimed "entirely ordinary quest to be a mother, even a good mother" - which I'd argue is pretty damn extraordinary don't you? Glad to have her here on the blog today...

Describe your blog in 3 words…
Honest, memoirist, tongue-in-cheek 
What is your blogging manifesto?
Tell a true story and tell it well. And learn how to use social media (I'm still figuring that one out).
Top 3 blogging essentials?
1. Time!
2. A hallmark. Mine is the writing: it's my craft.  Some bloggers I love for their photographs, others for their personal style, others for their practical how-tos...Know what you are good at and make that the focus.
3. A story.  What is your blog about?  Whether you blog every day or once a month, feel free to get creative, but always stay on point.  That's how you build your personal brand.
My biggest blogging moment/milestone was....
The first post I wrote that went viral.  I could tell I had touched a nerve with working moms, and by sharing my own story I had tapped into a huge cultural issue.
Best piece of advice I've been given?
Write for yourself, not for an audience.  Create something beautiful that you feel proud of.  That's what makes it authentic.
I'm dreaming about traveling to...
London, again.  We used to live there, when we were young and wild, and I would love to re-discover it with our children.
Best piece of advice to a newbie blogger?
Just. Blog.  Do it.  Keep at it.  
If I wasn't blogging I'd be...
Staring at a computer trying to start my book.  Blogging is so much less intimidating, so I actually WRITE!
Behind the scenes of my blog looks like...
A high-rise apartment, a dining room table covered in 4,000 Legos, yoga pants, and a glass of water.  Or it looks like the inside of my car, where I spend an inordinate amount of time driving the kids about and thinking of what to write.
This year I'm most excited about...
Taking my blog to the next level!  It's been four years and I've never felt so inspired.  Also, launching my new website postmodyrn, which takes the energy and thought I've put into the pressures on moms today, and turns that passion into a resource instead of a rant.   

Melissa Fenlon and Sara Albers of Alice & Lois // Behind The Blog Scene

Alice-Lois-Interview

It's one thing to write a cute, clever, crafty blog but it's another thing altogether to be able to do it with your twin sister! I couldn't imagine anything more fun than to be a blogging family and that is exactly what Melissa Fenlon and Sara Albers have created with their blog, Alice & Lois.

Sharing their inspiration, projects and celebrating the good in life in general, these two are just as hilarious and fun to be around as they come across on their blog. I had a great time getting to meet and hang out with them in Salt Lake City and had far too many laughs while posing for photo booth photos at the Downton Abbey themed party and other blog shenanigans. I'm thrilled to have them both here this week, sharing their blog tips...

Describe your blog in 3 words…
Sisters, Creativity, Inspiring
What is your blogging manifesto?
Celebrate the good in life.
Top 3 blogging essentials?
Google Calendar, laptops and a 50 mm lens
Our biggest blogging moment/milestone was?
Working with brands such as the Honest Company, Zappos and Munchkin. Also when people first started contacting us to tell us about making our DIY projects… so sweet. Oh and we recently were nominated by Better Homes & Gardens as one of the Top 10 DIY Blogs - something we are so proud of given we've only had our blog for a year and a half... dare to dream!
Best piece of advice we’ve been given?
Stand behind your content. If you are not proud of a project and how it looks or turns out, you don’t have to post it. You want to stand behind the project or post that you’ve created. 
We’re dreaming about traveling to…
A family trip to Sayulita.
Best piece of advice to a newbie blogger?
Just go for it. Don’t be afraid and dream big. We’re in a very creative business and it’s so easy to fall prey to comparison. But at those points of comparison, get off your computer and go get inspired. Look for what inspires you in your everyday life. You’ll soon have a list so long of ideas you won’t know where to start! And always, always be proud of what you do. Stay true to who you are.
If we weren’t blogging we’d be...
...If we lived in the same town, we’d own a shop together by day, hosting workshops, dinners and speakers by night.
Behind the scenes of our blog looks like...
For Sara – shooting projects at her dining room table overlooking the cable car line and Alcatraz in the fairytale city of San Francisco.
For Melissa – shooting projects at her dining room table surrounded by the organized chaos of a highchair, stuffed animals and ski boots overlooking the mountains of Crested Butte, Colorado. 
This year we’re most excited about...
Growing our community, making new friends and celebrating our 40th birthday together.

Alice-Lois-Interview
Alice-Lois-Interview

Images: Alice & Lois, Headshot by Alex Fenlon