Sydney Christmas In July Instameet

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Never underestimate the power of Instagram.  Back in 2012, Jayde Leeder from Little Paper Lane and I began hosting a few Instagram Meet-ups here in Sydney and since that time they have grown into the events I look forward to most. Now if you haven't yet been seduced by the power of Instagram and find yourself scratching your head at what an Instameet really is, let me explain.  

For many of us we wake up and go to bed looking at Instagram. We scroll through this visual feast for hours, connecting and commenting with strangers whose photos we adore. So why not do that in person? Throw in some food, a fun activity or two and a visually beautiful space and you've got yourself one hell of an Instameet.  Our latest adventure took place at Williams-Sonoma and was themed 'Christmas In July' so we got to bake, decorate cookies, listen to xmas tunes and instagram to our hearts content for our Santa Selfie contest. It was a blast and I hope you'll join us for the next one - just make sure you're on our newsletter list for all the info.

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Photos by Jarmila Kunova