Events are in my blood - and a core part of what we do here at Blog Society. I'm committed to sharing more of our own events here - and those from around the globe - so that all of my readers can get a behind the scenes glimpse into these fun gatherings and see what is happening in our blogging community.
Recently in Sydney I held a Speed Marketing workshop along with Zoe Weldon from Seeker Lover Dreamer and Nadia Felsch as part of the new launched, New Beginnings Fair. The event was a new one for me but I loved the format: quick and focused on what really matters...getting shit done.
The event was held in a gorgeous industrial space, right on Sydney harbour and we had 1 hour to delve into the worlds of marketing strategy, social media, branding and self-care. It's was a fun, hands on session with two of my favourite ladies and we filled it with raw, honest, humuor filled advice in a speed dating format.
For me when I was thinking about what I wanted to teach in my segment - which was only 15 minutes long - clearly knew it was going to be difficult to narrow down the world of marketing in such a short period. So I decided to focus on something that I think is essential to business success - and that’s planning.
A strategy or plan will keep you focused, less stressed, help you make decisions and allows you to stop wasting time. I’ve found with my own personal coaching clients that most business owners have these big lofty goals, a million things on their to-do list, an endless supply of ideas - but no plan to get there.
The perception of creating a strategy is that it’s complex and difficult but that is exactly why I wanted to dispel that rumour. During the worksheet I walked everyone through my Blog Society 'Get Shit Done' plan which is a mini version of our popular 90-Day Marketing Plan Template which you can download for free below to help you get started with your own planning today.
The group of students dove into these excercises and shared candidly about their struggles as newbie bloggers and biz owners - it was both refreshing and reassuring to know that everyone goes through the same emotions when starting out and I encourage anyone feeling overwhelmed to download the free template above and start getting your thoughts on paper - trust me it works!
I'm also a big fan of making my events extra special for our attendees and that means making sure that extra attention is paid to the smaller details. From the music that creates a great vibe, to the venue, to the little gifts that compliment our content, events are always, always about the detail.
I want to take a moment to say a huge thank you to the small businesses and fellow #girlbosses that helped support our event - stunning greeting cards from Little Branches, gorgeous letterpress Thank You postcards from Coco Press and exquisite feather tip pens from Jot It Down. These ladies are killing it in their own industries and were thrilled to have them supporting our event. x Jac