Jaime Tollas of Less On The Floor // Behind The Blog Scene

I'm always fascinated when bloggers tell me they write not one, but two (or more!) blogs. How they find the time I have no idea but nevertheless I'm impressed and such is the case with Jaime Tollas, the chief content creator behind new lifestyle site for mothers in the so-called 4th Trimester, postmodyrn: After is the New Now and the blog, Less On The Floor, her honest account of balancing work and motherhood.

Like many of our readers, Jaime's blog was blog was born in her kitchen during a confusing, wonderful stretch of months when she found herself suddenly and self-righteously unemployed -- which is to say, the full-time mother of a ten-month-old. I love her humble account of her self proclaimed "entirely ordinary quest to be a mother, even a good mother" - which I'd argue is pretty damn extraordinary don't you? Glad to have her here on the blog today...

Describe your blog in 3 words…
Honest, memoirist, tongue-in-cheek 
What is your blogging manifesto?
Tell a true story and tell it well. And learn how to use social media (I'm still figuring that one out).
Top 3 blogging essentials?
1. Time!
2. A hallmark. Mine is the writing: it's my craft.  Some bloggers I love for their photographs, others for their personal style, others for their practical how-tos...Know what you are good at and make that the focus.
3. A story.  What is your blog about?  Whether you blog every day or once a month, feel free to get creative, but always stay on point.  That's how you build your personal brand.
My biggest blogging moment/milestone was....
The first post I wrote that went viral.  I could tell I had touched a nerve with working moms, and by sharing my own story I had tapped into a huge cultural issue.
Best piece of advice I've been given?
Write for yourself, not for an audience.  Create something beautiful that you feel proud of.  That's what makes it authentic.
I'm dreaming about traveling to...
London, again.  We used to live there, when we were young and wild, and I would love to re-discover it with our children.
Best piece of advice to a newbie blogger?
Just. Blog.  Do it.  Keep at it.  
If I wasn't blogging I'd be...
Staring at a computer trying to start my book.  Blogging is so much less intimidating, so I actually WRITE!
Behind the scenes of my blog looks like...
A high-rise apartment, a dining room table covered in 4,000 Legos, yoga pants, and a glass of water.  Or it looks like the inside of my car, where I spend an inordinate amount of time driving the kids about and thinking of what to write.
This year I'm most excited about...
Taking my blog to the next level!  It's been four years and I've never felt so inspired.  Also, launching my new website postmodyrn, which takes the energy and thought I've put into the pressures on moms today, and turns that passion into a resource instead of a rant.