With over 300 million users and growing, like it or not, Instagram is one of the most powerful tools to get your messages in front of your target audience.
It is safe to say that virtually every business both products based and service based is on Instagram, but not many are using the platform to its full potential.
Instagram can not only increase your brands visibility but it can also serve as a conduit for your current clientele to network and feel a part of something, which can have incredible impact on your customers’ retention.
Here is how best to use Instagram for your fitness business:
As a business your profile image should be your business logo and the information in the bio should state clearly what you do and where you are located. It should also have your phone number and website. If you are your business and you are selling services, your profile picture should be a picture of you and your description should clearly state what it is that you offer.
The purpose is to promote your business and showcase the energy your business offers to potential prospects. Followers will land on your Instagram account for one of two reasons.
First, the visit to be entertained and second to be informed.
With this in mind, be sure to provide an equal amount of each type of post for your audience. Also include your calls to action (which is covered in number 4) and promotion, but this should not exceed the amount of free value added entertainment.
3) Do not ignore Hashtags
Put yourself in the mindset of your ideal clientele and consider which hashtags they are likely adding to their posts.
For example, blog society makes great use of the hashtags #dreambig #blogger and #entrepreneur. This way, when others are searching for these particular hashtags, the @blogsociety profile will show up.
When we think about the logic behind this, it makes sense. People love to connect with others whom have like-minded interests. Hashtags are very effective to populate such an audience for you in literally seconds!
4) Calls to Action
It is not likely that you will see your engagement improve unless you specifically ask your following to take a specific action. Always leave each post with a question or a call to action. Examples could be “tell us what your favorite post workout meal is by commenting below” or “click the link in our bio for you free 3 day pass."
Stephanie Joanne is a serial entrepreneur. Her passion for peak performance is realised as a renowned Personal Branding Expert and Business Consultant. Stephanie’s portfolio includes guiding several companies with collaborative initiatives. She has built a global presence through her robust social media platforms and offline media presence. Her entrepreneurial leadership approach speaks to a wide range of individual including students, aspiring entrepreneur, lost leaders as well as established brands. Follow her on Instagram, Facebook and Twitter.
Photo Credit: Picjumbo