By Ange Hammond
Whether you’re just starting out in business or you’re looking to take your business to the next level, there comes a time when you’ll consider getting professional help with your website. When you’re swamped with a growing to-do list, hiring a website designer can be just the lightbulb moment of clarity you’re looking for. Or it can be an experience you’ll want to forget, big time.
I’ve heard all the stories. The small business owner who paid top dollar for a simple 5-page website designed by a large creative agency. The freelancer who paid a deposit to a website designer who started out doing a good job on their design but then seemed to fall off the face of the earth, never to be reached again. And then there’s the entrepreneur who wanted to save money and signed up for a fiverr-type gig only to be bitterly disappointed with the results.
The problem is there are just so many web designers out there! In a time when starting your own business has become the new black, everyone with a bit of computer know-how is giving the ‘web designer’ label a spin around the block and it’s difficult to spot the good from the inexperienced.
If you’re feeling overwhelmed by all the options, let’s explore some things to look at when trusting your beloved online home to someone. You want to look for someone who’s the right fit for you and the type of small business you’re running. You want someone who knows SEO and will implement this on your website while they’re building it. You want someone who has both design sense and functionality in mind, not to mention your ideal client.
Judge a web designer by their website
Just like any other service or product we want to invest in, visiting a web designer’s website gives you valuable insights into their skills before going ahead with them. Have a think about the following questions when browsing their website:
- Is there a logical flow of information?
- Has the content on each page been broken up by photos and graphics to make it easier to read?
- Is it easy to navigate around the website?
- Is the website visually appealing to you?
- Do their blog posts demonstrate the knowledge and expertise they possess?
Have a good look at their portfolio and get a feel for their design style. Each website they’ve created will be different of course, but there’ll generally be a consistent style to their designs. If their past projects resonate with you, it’s a good sign you’ve found your match.
Word of mouth
Rather than googling for a website designer, which will more often than not just expose you to the world of big design agencies, ask some business besties who you trust to give you some recommendations. There’s nothing better than word of mouth to find the best people to outsource to. If you’re still struggling to find the right fit, put a post on your favourite Facebook business group and see who’s out there in your community. Perhaps it goes without saying but do not engage with website designers who spam-email you, telling you that they can build your website on WordPress for $100. Only place your trust in a website designer who leaves you feeling that they understand you and your business.
When receiving a quote from a website designer, there are a few things you’ll want to make sure are included:
- Your website will be both designed and developed by them.
There are graphic designers who design websites but do not build them. If this is the road you want to go down, just make sure you’re aware of this and that you’ll be paying website developer fees on top of their quote.
- Some SEO tasks are included.
These tasks might include some keyword research, keyword placement for your pages’ titles and descriptions and your images being optimised for web. If there’s no mention of any of these things, ask them. These tasks form the basis of your website’s SEO and really are a no-brainer that they’re included.
- Check the platform your website is being built on.
I recommend doing some research on the platform of your choice (eg. WordPress, SquareSpace, Shopify, etc) and finding a web designer who specialises in it. There are many platforms to choose from so it’s important to choose the right one for the type of business you’re running. Keep in mind any website functions you want to include in a year’s time… plan ahead so you’re not having to change platforms down the track.
And then there’s the price. If your instinct is telling you that the website designer is the perfect fit for you but they’re a little bit out of your price range, have a chat to them about it. Chances are that they will be flexible and can give you a suitable payment plan so that you can pay off the project price in instalments. There may be some of the website features that you’re wanting that aren’t super urgent and they can be done at a later date when you have more funds to invest in your quality website.
Your website is one of the most important assets you possess when it comes to your business. It’s where your desired clients go to find out whether they want to work with you. It’s where your customers window-shop your latest products and purchase them online. Your website is just like a brick-and-mortar shopfront, only it’s on the internet, and it deserves the right person to create it and it’s also worth the investment. Taking the time to consider the options, coupled with trusting your intuition will ensure your future website takes your business to new heights.
Ange Hammond is an inspired web designer at Resonant Imagery who loves creating vibrant and easy-to-navigate websites. She’s most at home when helping clients attract more of the very people who can benefit from their valuable services and products. Using an intuitive design process, Ange creates beautiful, informative and professional websites that’ll do wonders for any small business.