The Seriously Fun Way To Boost Your Blog

By Hipster Mum

There is a brilliant scene in the recent film version of the Great Gatsby where the main character, Nick Carraway, walks through a spectacular celebration. “Gossip columnists alongside gangsters and governors exchanging telephone numbers,” he describes marvelling at trays piled with cocktails, feather-plumed movie stars in shimmering frocks and glitter falling over everyone like snow. “All weekend, every weekend, the whole city ended up at Gatsby's.”

A great party is like that: something that everyone wants to be part of. And looking around at the success of party blogs like Hooray, Party With Lenzo, A Subtle Revelry, 100 Layer Cake and more - it’s clear that right now the pull of a great party is stronger than ever.

But what makes a stunning celebration? And how can you throw one that looks ah-mazing in a teeny space without breaking the bank? This is where bloggers come in. Where magazines and large websites might have big budgets to throw grand soirees, real people don’t. Real people look for inspiration and solutions that are, well, real. As bloggers we’re in the perfect position to experiment and document the secret sauce behind a celebration that works IRL - and thanks to the popularity and timeliness of the topic (hello Christmas and summer holidays!) - any content we create has shareability built-in. I know, because this month it happened to me.

Earlier in October through Instagram I connected with Kate and Ashley Lawrence - two sisters with an expanding tribe keen to launch their own children’s fashion website, billieandkate. When we were brainstorming how to promote their brand I suggested we throw a Halloween party and they jumped right on board. A few key elements to set the scene:

1.    Food

Collaborating via Pinterest, we stumbled across some delish inspiration - props to Kate and Ashley for bringing the ideas to life!

2.    Decorations

decorations - 1.jpg

We put the word out to local party supply shops and were so excited when the brilliant Shannon Kilford from Born to Party  and Alana from Poppies For Grace came on board. These guys are the decoration masters - their work made such a difference to the look and feel of the shoot!

3.    Clothes

I left this one to @billieandkate - and they killed it. Particularly when it came to the accessories. Often it’s the extras - think hats, sunglasses, etc - that take a good shot and make it remarkable, compelling and ultimately, viral.

4.    Photography

It might not be something you think of first, but great photography is an essential ingredient for blogging any party celebration - hell, it’s an essential ingredient to blogging in general! Not only does a good photographer know how to snap the little details that will make great pics on social, they also know how to collaborate and cajole guests, to encourage and coach them to get the best shots possible. That said, while a good photographer will show your amazing work as it is; but a truly rad photographer will make it look even better. I love snapping parties - and have a special fondness for kids celebrations in particular - so if you have a project in mind, get in touch!

Happy Halloween! (With big thanks to Billie (12 months), Valentine (15 months), Winifred (7), Willis (8), Hutch (10) and Eden (11), Kate and Ashley)

Jade Warne is a photographer, writer, mum of two and blogger at Hipster Mum. Through her blog she offers a creative guide to parenting and features two parts Tina Fey, one part Amy Poehler plus a pinch of Louis C.K! Check out Hipster Mum on Instagram, Pinterest, Facebook, Twitter and and hit her up for collabs, freelance work & tacos anytime! hipstermum1@gmail.com