Creating content for your biz can feel like a never-ending hamster wheel. You’re writing and producing more and more (and more!) blog posts, newsletters, social media posts, ebooks, webinars, trainings and course materials than you can throw a green smoothie at.
And sheesh. It’s enough to drive a girl crazy.
What if, instead, you made better use of what you already have? Let me introduce you to content repurposing.
You may have heard of content repurposing before. And maybe you feel like you shouldn’t have to repurpose your content (because you’re an entrepreneur right? A creative! You have plenty of ideas). Maybe you feel like repurposing your content is boring. Or you just don’t know where to start...
Here’s the thing: you don’t have to make things harder than they need to be. There’s enough going on in your business without you having to create content 24/7. (And as much as I love content, even I don’t want to do that!)
How to repurpose when you're a creative (+ make it fun rather than creativity-and-soul-sucking)
1. Reframe your mindset
“Whether you think you can or think you can’t, you’re right” - Henry Ford
The longer I’m in business, the more I realise how powerful the stories we tell ourselves are. What’s going on in our heads has a huge effect on the way we think about ourselves, our work, and what’s possible for our business.
That means you need to decide that it’s a good idea for you to repurpose content. If you tell yourself it’s boring, or that you hate it, or that it feels wrong, then that’s exactly what you’ll believe!
2. Style it up
The beauty of content repurposing is that there’s no one way to do it. This is all about doing content your way. Let’s say you’ve written a blog post. How else can you get that idea, thought, topic or message out to more people? Get creative. You could:
- Turn it into a podcast episode.
- Film a video.
- Produce an ebook.
- Launch a course.
- Run an email challenge.
- Host a webinar or live training.
- Create a fun social media campaign (hashtag included).
- Make a new product for your shop (digital or physical).
- Write a poem.
- Craft a love letter for your peeps.
- Design your own greeting cards. Get them printed and then snail mail them.
- Produce a set of inspirational quote posters.
- Present at a local meet-up.
- Present at a conference.
- Sketch a cartoon.
- All of the above!
Use this list to help you brainstorm ideas. Get out a piece of paper and pen, start a mind map and let your imagination run wild. Remember point 1: our mindset is the only limiting factor in this process. Check in with yourself and take note of the language you’re using. Then get back to brainstorming.
Am I doing this right? Short answer? Yes. Yes, you are. This is your business. And this is your content.
If it gets you feeling super pumped and is valuable to your audience, then yes, you’re doing it right. There’s no need to second guess yourself, lady. And now I’ll let you in on a secret...
Since I wanted to show you just how simple content repurposing can be, I tried a little experiment. This very post you’re reading is an example of repurposed content. It’s a fusion of content from this post and this post, with some restyling and updated content for a new twist.
See? It doesn’t have to be hard.
You’re already creating epic content for your peeps. Content repurposing is simply a way to get more traction from the content you create.
Keep it simple. Have fun with it. And always remember: your message matters.
Brogan Micallef is a Content-Lovin’, Science + Sci-Fi Obsessed, Jane-Austen fangirl and proud of it! She helps entrepreneurs get their message out to those who need it most (minus the time-sucking procrastination, self-sabotage and comparisonitis). Through her 1:1 services, digital products, blog + her free Facebook Mastermind, she's here to remind you that when it comes to content, connection beats attention. (Because communication isn't leaving 2 emojis on Instagram or sending salesy PMs. Your message is worth more than that.) Learn how to get your message to those who need it most (and have a blast doing it) with a free resource library at broganmicallef.com.