There is something to be said for women who lead, who pave paths and make their mark. In the world of blogging there are some names you keep seeing pop up time and time again - for good reason. They are talented, game changers and Lisa Congdon is one of them. Lisa's blog, Today Is Going To Be Awesome is a staple but you may also recognise her celebrated art and illustrations that have been in collaboration for The Museum of Modern Art, Martha Stewart Living Magazine, Chronicle Books and more. A talented and very busy superstar, I was absolutely thrilled to have a few minutes with her to talk blogging and some strong personal milestones....
Describe your blog in 3 words…
Real life & encouragement
What is your blogging manifesto?
My manifesto is pretty much the title of my blog: Today is Going to be Awesome.
Top 3 blogging essentials?
- Consistency. People who read your blog like to know that you are going to be there when you say you are going to be there. So develop a posting schedule and stick with it. People will appreciate your regularity!
- Surprise people occasionally. Being consistent is important, but give people a surprise every now and again too. Write about something you don't normally write about or post a project that is out of your comfort zone and write about the experience.
- Authenticity. Write about stuff that resonates for you and feels truly inspiring or exciting to you. Readers can see through it when you are posting stuff just because a sponsor is paying you money or because something is on trend but you have no interest in it. Let your true passions and interests shine through!
My biggest blogging moment/milestone was....
When I got married, I wrote a post and posted photos of my day a few weeks later, and had more shares and visitors to my blog than ever before. It just goes to show you that when you show a bit of your humanity to your readers, they will connect with you the most.
Best piece of advice to a newbie blogger?
Give yourself the challenge of blogging five days a week and sharing those posts on social media. Do it consistently for two or three months despite whether anyone visits your blog or comments or shares your posts.
If I wasn't blogging I'd be...
I am not a full time blogger by any means! So I actually spend more time painting and drawing than I do blogging. I love all three (and all the other aspects of my art business) so I feel pretty lucky.
Behind the scenes of my blog looks like...
I am a full time artist and illustrator, and for me blogging is a way to share my work and inspirations, processes and even my frustrations. On Sunday evening I make a posting schedule for the following week. I blog once (sometimes twice) a day and I generally plan out what I'll write about for the week. Of course, that's flexible when it needs to be! And then I get up and write the blog post first thing in the morning, Monday through Friday. I only post ahead when I will be traveling or know I won't have time. My blog is very "real time" and I like doing it that way.
In 2014 I'm most excited about...
I started a series last year called Interviews with People I Admire, and I got busy and put the series on hold (interviews take a lot of time). I've started it up again and am pretty excited about getting it out there again. I love sharing the stories of other creative people -- and how they use their time and talents.
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