8 Reasons To Choose Squarespace Over Wordpress

By Rachel Gadiel

One question I hear all the time is how to choose the best platform for your website.

I’ve experimented with various platforms including Wordpress, however in recent years, I’ve become a Squarespace convert and now I host all of my websites with them.

It’s the platform I use for my clients’ websites and it’s the platform I recommend most often to anyone looking to create a beautiful, well-executed, mobile responsive website.

That’s not to say I wouldn’t recommend Wordpress - I believe Wordpress to be an incredibly powerful and robust platform - plus it can make for a lovely website, but at the end of the day it comes down to your specific needs; your skill set; and how hands-on you want to be with your site.

Many people opt for a Wordpress site simply because their designer or website developer recommend it; or because they see the insane number of plugins and programs that can be integrated.

However, in both of these scenarios you can end up finding yourself out-laying significant costs as your site evolves - simply because you don’t have the time or expertise needed to maintain the site and you end up needing to pay someone to help.

Ask any person who is starting a new business how much time they have to dedicate to learning code to configure their website and make changes - the answer is always: not a whole lot.

So today, I’m sharing 8 reasons why I recommend Squarespace as the best option for aspiring entrepreneurs and business owners to launch a web presence, with maximum impact.

 

1. Squarespace offers an all-in-one hosting and publishing solution.The most significant difference between Wordpress and Squarespace is that Squarespace offers an all in one web publishing solution, with all of their services including hosting and publishing bundled together.

Given this, it offers new business owners simplicity, ease of use and the convenience of having their website, hosting and publishing tools all safely housed in the one platform - which is a very attractive offering to time-poor entrepreneurs and business owners.

The biggest upside to this means that you don’t need to worry about having multiple providers when it comes to your domains and hosting.

The integration Squarespace provides with third party domain providers is brilliant, making it a seamless process to integrate your domain from providers like Google, GoDaddy and Blue Host.

Plus, it also offers the ability to connect multiple domains and then choose a primary domain and configure all other domains to point to your nominated primary domain.

It is important to note that your website code base ultimately belongs to Squarespace as it is hosted on their servers.

But, unless you have a very specific reason as to why your site requires self-hosting (for example, organizations like banks and telecommunications companies have unique security requirements), given the level of convenience Squarespace offers, the benefits are overwhelmingly compelling.

 

2. Simplicity and ease of use.The simplicity and ease of use of Squarespace is not just limited to their hosting and domain bundling - it extends to their entire publishing platform.

Not only is it easy to navigate your way around the various functions of the site, the seamless process it offers users to update images, copy, add pages, forms, newsletter integration, or audio files, make it an incredibly attractive option.

Users need zero coding experience to navigate their way around and the highly intuitive platform, making it a breeze to use.

 

3. Beautiful range of fully customizable designs.Given Squarespace is a closed source platform, the only designs available are the templates they create and offer to their customers.

I see this as a huge benefit as there are so many beautiful design options to choose from. In the majority of cases, users will be able to find a design that matches their requirements.

And if not, they can tweak the templates via the ‘content blocks’ Squarespace offers to suit their needs.

What I love about Squarespace is they are continually updating their range of designs and there are always new designs being added.

4. Seamless eCommerce integration.
Opening an online store has never been easier with Squarespace. All stores integrate with Stripe and incorporate the appropriate taxes rules for your region.

Inventory management, coupons, discounts, order confirmations and invoicing are all taken care of within the platform.

 

5. Your website can grow and evolve as your business does.This is probably one of the main reasons why I’d go for Squarespace over Wordpress. I remember when I had my Wordpress site and any time I wanted to add a new page, or change the layout of something, I’d spend hours trying to work out how to do it, eventually getting frustrated by it and ending up pay someone to help me.

It is natural for your business offerings and services to evolve and grow over time. It should not mean that you need to hire a developer each time you want to add a new feature or page to your site and Squarespace makes it super easy for you to do so.

 

6. All designs are mobile responsive.64% of americans own a smartphone which means there is a strong likelihood the people checking out your website will be doing so from their mobile device.

Add into the mix the latest Google SEO ranking factors meaning organic search results will now take into account how well your site has been optimized for a mobile-friendly experience.

Never before has it been more important for your website to look amazing and offer an exceptionally seamless user experience across all devices, including mobile, tablet and web.

All Squarespace designs are fully mobile responsive, which essentially means that regardless of what size or type of device you are using to view a website, the design will automagically render to fit your screen.

No more having to configure multiple design layouts to work across various browsers; no more ugly designs randomly showing up because the design doesn’t work on a specific screen - none of these are a concern with your Squarespace website.

Even better - there is even a nifty viewer in the content management system to switch between your design and how it will look on each platform.

7. Cover pages are a smart way to promote special offerings, launch products or services and encourage newsletter sign-ups.
I
 love the ability Squarespace offers to create and add cover pages to your site which can be used to your advantage in numerous ways.

From promoting features, special offers or even to as a way to grow your newsletter database, you can put cover pages to work in just about anyway you want.

It also means that if you are just starting out and building your site, you can put up a cover page on your domain and start generating buzz for your site launch, along with capturing email addresses at the same time.

And, if at any point need to update your site design, a cover page will allow you to seamlessly make the transition between your old and new website design.

 

8. Squarespace support and documentation.In case you need more convincing at this point, I think it’s worth mentioning the fantastic support Squarespace provides their customers. Any time I’ve needed support with my site, or even just to ask a question, I’ve been easily able to have a live chat with one of the friendly Squarespace team members who are always incredibly helpful!

There is also a huge archive of support documentation available so it’s super easy to find the information you need.

Their documentation is written in plain English - meaning you don’t need to understand complex coding or design language - it’s written in a super digestible and straightforward way that is easy to make sense of.

Still on the fence? Here are a few questions to consider when choosing the best platform for your new website:

  • What is the most important thing you need your website to do for your business?
  • What are the main functions you need your website to perform?
  • Are you happy to get your ‘hands dirty' and learn some basic (and potentially more advanced) HTML and CSS?

Nothing gets me more excited than helping ambitious women launch their businesses to the world with a strong brand that gets you noticed.

If you’re in the market for a new website, I’d love to chat more about how I can help create a gorgeous Squarespace website for you that will let your dream clients find you; connect with you; as well as positioning you as an expert in your field.

Biz Hacks: How To Repurpose Your Blog Content Like A Pro

By Brogan Micallef

Creating content for your biz can feel like a never-ending hamster wheel. You’re writing and producing more and more (and more!) blog posts, newsletters, social media posts, ebooks, webinars, trainings and course materials than you can throw a green smoothie at.

And sheesh. It’s enough to drive a girl crazy.

What if, instead, you made better use of what you already have? Let me introduce you to content repurposing.

You may have heard of content repurposing before. And maybe you feel like you shouldn’t have to repurpose your content (because you’re an entrepreneur right? A creative! You have plenty of ideas). Maybe you feel like repurposing your content is boring. Or you just don’t know where to start...

Here’s the thing: you don’t have to make things harder than they need to be. There’s enough going on in your business without you having to create content 24/7. (And as much as I love content, even I don’t want to do that!)

How to repurpose when you're a creative (+ make it fun rather than creativity-and-soul-sucking)

1.    Reframe your mindset

“Whether you think you can or think you can’t, you’re right” - Henry Ford

The longer I’m in business, the more I realise how powerful the stories we tell ourselves are. What’s going on in our heads has a huge effect on the way we think about ourselves, our work, and what’s possible for our business.

That means you need to decide that it’s a good idea for you to repurpose content. If you tell yourself it’s boring, or that you hate it, or that it feels wrong, then that’s exactly what you’ll believe!

2.    Style it up
The beauty of content repurposing is that there’s no one way to do it. This is all about doing content your way. Let’s say you’ve written a blog post. How else can you get that idea, thought, topic or message out to more people? Get creative. You could:

  • Turn it into a podcast episode.
  • Film a video.
  • Produce an ebook.
  • Launch a course.
  • Run an email challenge.
  • Host a webinar or live training.
  • Create a fun social media campaign (hashtag included).
  • Make a new product for your shop (digital or physical).
  • Write a poem.
  • Craft a love letter for your peeps.
  • Design your own greeting cards. Get them printed and then snail mail them.
  • Produce a set of inspirational quote posters.
  • Present at a local meet-up.
  • Present at a conference.
  • Sketch a cartoon.
  • All of the above!

Use this list to help you brainstorm ideas. Get out a piece of paper and pen, start a mind map and let your imagination run wild. Remember point 1: our mindset is the only limiting factor in this process. Check in with yourself and take note of the language you’re using. Then get back to brainstorming.

Am I doing this right?  Short answer? Yes. Yes, you are. This is your business. And this is your content.

If it gets you feeling super pumped and is valuable to your audience, then yes, you’re doing it right. There’s no need to second guess yourself, lady. And now I’ll let you in on a secret...

Since I wanted to show you just how simple content repurposing can be, I tried a little experiment. This very post you’re reading is an example of repurposed content. It’s a fusion of content from this post and this post, with some restyling and updated content for a new twist.

See? It doesn’t have to be hard.

You’re already creating epic content for your peeps. Content repurposing is simply a way to get more traction from the content you create.

Keep it simple. Have fun with it.  And always remember: your message matters.

Brogan Micallef is a Content-Lovin’, Science + Sci-Fi Obsessed, Jane-Austen fangirl and proud of it! She helps entrepreneurs get their message out to those who need it most (minus the time-sucking procrastination, self-sabotage and comparisonitis). Through her 1:1 services, digital products, blog + her free Facebook Mastermind, she's here to remind you that when it comes to content, connection beats attention. (Because communication isn't leaving 2 emojis on Instagram or sending salesy PMs. Your message is worth more than that.) Learn how to get your message to those who need it most (and have a blast doing it) with a free resource library at broganmicallef.com.

How To Grow Your Business By Trusting Your Intuition

By Rachel Allan

You already know the answer. Before you were aware of the question, you already knew the answer. What you lack is the confidence to believe in yourself and trust your intuition.

When you are next deciding and you are not sure, focus on what your body and mind is telling you, this is your intuition guiding you.

Making decisions guided by your intuition will feel right, and will have more chance of successful outcomes. You will be committed to success, because it is on path for your goal achievements.

What is intuition? It is simply a feeling. Have you ever had a feeling that you shouldn’t be doing something or the feeling that what you are doing is just perfect. That is intuition. Next time you are stuck trying to make a decision toss a coin and make your decision based on heads – yes and tails – no. Once the coin gives you the answer how do you feel. Do you feel that it is the right decision or the wrong decision – this is your intuition working.

Here are my four top tips to using intuition in your business:

  1. Does it fit with your goals? The answer is simple

  2. Are you excited about the opportunity or project? Then give it a go

  3. Do you think it may be OK but not sure? Don’t rush a decision – give yourself 24 hours

  4. It doesn’t feel right. The answer is simple.

  5. Have confidence to make the decision

Once you believe in yourself, and trust your intuition, it will make the everyday decision making in your business, and your life, both easier and true to you. If you would like to learn more on intuition check out the free course, Getting Closer to Balance at www.rachel-allan.thinkific.com

Rachel Allan has been a business owner for 12 years, and a mum for 5½ years. On her business-and-baby journey she has learned a lot about life, business and herself. She shares her discoveries (and the wisdom of other parents and experts) with you in her new book, When Business Meets Baby. Rachel is honoured to be Sophie’s mum, and she is also an author, integrated marketer, entrepreneur and property investor. From 2007 she has shared her journey with her business and life partner Craig.

If you would like to discover more about Rachel and the services she offers, visit her at www.rachelallan.com.au.

Mindful Painting: Turning Anxiety Into Art

By Monica Kovach

If you’ve had any experience trying to develop a mindfulness practice, you know it can be hard work. Mindfulness, by nature, illuminates whatever is present - the good, bad, and the ugly. Learning to face all parts of ourselves with compassion and equanimity is no easy task, especially when we’ve learned to hate, fear, and avoid parts of ourselves.

Growing up, I was a pretty anxious kid, but you probably wouldn’t have been able to tell. I was afraid of doing anything wrong, and I got really good at flying under the radar. I learned to value “goodness” and “niceness” so much, that when any aspect of my personality showcased any opposite qualities (like anger or impatience), I worked hard at denying them, and thus, buried them. If you’re having a hard time picturing what this might look like, think: UniKitty from The Lego Movie.

And just like UniKitty, these buried parts of myself were destined to boil over at one point or another, and when they did, it was extreme. Not extreme as in I unleashed hell on everyone around me; because, I was still deeply afraid of negatively affecting anyone. It was extreme in the way that I reacted toward myself.

Self-deprecating shame spirals were a common occurrence, as were migraines and emotional breakdowns in the form of uncontrollable crying. And later, panic attacks.

All of this self-inflicted abuse continued until I learned how stop avoiding the parts of me I didn’t love, and ultimately, accept and love them instead. How did I do this? Mindfulness. And therapy, let’s be honest. But mindfulness was a big part of my therapy journey as well, so yeah… Mindfulness.

This concept and practice of mindfulness is really just about observing what’s happening in the moment - thoughts, sensations, and emotions - without judgment. It’s the “without judgment” part that really tripped me up at first; I would immediately label my thoughts or emotions as “bad” because I learned to do that at an early age.

The thing that really helped me break free from the automatic judgment response was art - specifically painting. I never considered myself a painter; in fact, I went to school for photography and was pretty attached to that identity for my creative outlet. But when I started experimenting with watercolors as a medium to express my inner experience, it just clicked. The way the colors blend, move, and spread across the page matched my inner thought-scape. Their watery nature felt like an accurate representation of subtle, elusive states of mind, body, and spirit. Their fast, fluid unpredictability said “Yes, this is what emotions feel like.” And after a while, I realized that I was practicing mindfulness.

By representing my thoughts and emotions as abstract, fluid swatches of color, I was able to literally observe what was happening in the present moment. I was able to release judgment, knowing that unpredictability is just part of the watercolors’ nature, and that it would be silly to judge a watercolor painting for doing what it does best. How easy it was, then, to replace key words in that sentence: It would be silly to judge a mind for doing what it does best. There’s a fascinating thing that happens when we create something that resonates so profoundly with our inner experience. It’s like looking into a mirror, and seeing all your flaws, strengths, and features. Then, magically, we look at the image looking back at us, and see ourselves with fresh eyes… With compassionate eyes… With loving eyes. It’s this compassionate and loving experience that I was a stranger to for most of my life.

Watercolor painting opened up an avenue for self-expression, authenticity, and ultimately, self-love. And while I still dance with anxiety, my relationship to it has changed; I now realize that it’s just part of the masterpiece that is my fluid state of being.

Monica is an art therapist and career coach, based in Detroit, Michigan. She runs TheGrowthStudio.org, where she helps dreamers, doers, and change-makers find and live their calling.

Managing Overwhelm And Finding Your Zen

By Paula Bailey

Respond to emails. Create new content. Brief VA. Develop new product. Make sales target. Check client agreements. Tweet this. Automate that.

Business can be so busy and so very overwhelming at times!

Ever find yourself in a big mess by mid morning, stressed out by what to do next because everything seems to be vying for your attention and feeling like you’re almost frozen by the overwhelm of it all?

You are not alone! After years of dealing with these feelings myself and now helping other ambitious business owners also conquer the emotional rollercoaster that is running business, I have some key tips for managing the overwhelm and elegantly bringing some zen into your busy day.

Seek First To Understand
Understand what overwhelm is. When we feel the tendrils of anxiety slowing curling around our gut it’s useful to know that overwhelm is really your mind projecting you into a future - a future that doesn’t even exist yet. A future that doesn’t ever have to exist either. Accepting this without judgement on yourself opens the gateway to being able to glide through those moments in business.

Play Observer
Rise above it. With your new knowledge of what overwhelm is, if you catch yourself going ’there’ change it up. Rather than living in it and letting your mind run rampant, rise above it. Literally. Imagine yourself in the clouds. Rise above your body for a moment and look down at  yourself. Play observer. Notice that you are not really in this non existent future and that you can choose to remain present.

Follow These Steps
Now that you are a little more present, follow these steps to move from chaos to zen.

  1. Be Still: Cease everything you are doing in that moment

  2. Now: Feel the seat beneath your bottom. Feel the floor beneath your feet.

  3. Breathe: As you tune into these sensations, slow your breathing down. Take a deep breath in, BIG breath out. Inhale, then exhale….

  4. Gratitude: As you notice the seat and floor beneath you, acknowledge the support they give you. Tune into the infinite support that is around your every second of your day.

  5. Reflect: Keep breathing and your reflect on this moment now. This perfect, now,  silent moment.

  6. Ask: What do I move forward on next? Choose one small thing that you can complete today. Begin it now with the commitment to complete it today.

  7. Peace: Continue on with your day knowing that you can come back to this now moment any time you need by using these simple steps.

I hope this helps to provide mindful peace in those times when business seems to be chaotic and overwhelming. Remember you always have all the resources you need to be make your awesome business the success you desire!

Paula Bailey is a mindset and performance expert for ambitious women in business. Known a the ‘Sassy CEO Strategic Planning Queen’, she teaches her clients how to build and scale their businesses using a unique mixture of mindset, consciousness, performance and planning strategies based on the fastest start companies on the planet. You can find her at paulabaileylive.com