The Design Files Open House

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If you've been following the Blog Society Instagram feed this past weekend you may have noticed an ambush of photos from our (not one, but TWO!) visits to The Design Files Open House, a unique and absolutely genius concept from blogger extraordinaire, Lucy Feagins from The Design Files.

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For the past 2 years Lucy has brought her blog to life through a real-time retail event where her branding, aesthetic and keen eye for style come to life.  Her and her talented team, clear out an entire house, filling it with covet-able brands and products in a stunningly beautiful atmosphere. The catch? Everything is on sale, everything.  For the past two years, myself and half of Sydney have watched jealously from afar until this year she brought her clever team to Sydney in what can only be described as the blogging event of the year.

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We were grateful to be invited to get a sneak peek and have little chat with Lucy herself, who has always been a supporter of Blog Society and is still one of the most down to earth, clever and humble bloggers we've had the pleasure of working with.  It was also inspiring to see her hard working team there by her side, providing yet again people that no man is an island - team and collaboration are key, they WILL take you further in your blogging career, trust me!

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It was a truly inspiring visit, not only from a design perspective (the house was AMAZING) but for a blogger seeing what can be done in terms of taking your blog to the next level and turning it into something much larger than itself, to really see a brand take shape and develop is an admirable thing.  Well done Lucy & team - you impressed Sydney and we can't wait to welcome you back next year!

x Jaclyn