As a business owner, you have so, so many threads to chase. It doesn’t matter if you’re selling on Etsy, designing new software, or providing a coaching service to female entrepreneurs, you wear a lot of hats. Some are fun, some are fabulous, and others? Well, you’d just as soon never put those hats on at all.
That’s how many people view Pinterest. Sure, it’s girly and fluffy, and has more banana-bacon pancakes than the world needs, but it’s also a visual bookmarking tool. One you can use, even if you think your audience isn’t using Pinterest. If your audience buys things online, they’re using Pinterest.
And Pinterest is an excellent driver of traffic to your website. It’s better than Twitter and Facebook combined. Why? People head to Pinterest when they’re in a buying mentality instead of a “hmm, I wonder what my friends are doing on social media” mindset.
We want to help you succeed, so we put together six Pinterest essentials for business owners. Get these ducks in a row, and you’ll see a marked increase in your traffic.
1. Set up a Pinterest Business Account
If you don’t already have a Pinterest account, head over to Pinterest.com and set up an account. Set up a business account, not an individual account, because Pinterest will give you the tools and insights you need to make the most of this experience.
Already have a personal account with followers? Convert your account to a business account. It’s just a few clicks and doesn’t require any extra information or hard steps.
2. Set Up Boards That Appeal to Your Audience
You know your ideal client, right? What’s she like? What does she do when she’s not buying what you’re selling? Set up lifestyle boards that relate to your audience.
Goal: set up at least ten non-branded boards with at least ten pins each that show your personality and the personality of the people you’re trying to attract.
3. Pin Your Products
This is a no brainer if you are a product-based company, but even if you’re selling coaching or other non-tangible services, make a point to pin those as well. Call this board “Your Business Name” and add enough pins so your customer knows exactly what they’ll get from you if they decide to hire you.
4. Make it Easy to Maintain
Hire someone to set up your pins and boards for you, then make that person responsible for maintaining your Pinterest profile. If hiring is not in the cards, there are affordable tools like Board Booster to keep things going.
Maintenance tasks include: pinning other content to your boards (aside from your branded board), pinning your new content and products, applying to group boards, creating a group board, deleting pins with a low repin count, adding your pins to the appropriate group boards, etc.
5. Help Your Customers Help You
Prompt people to pin your images while they are reading by installing a Pin It button that displays when readers hover over your images.
SumoMe Image Sharer adds not only Pinterest, but also Twitter and Facebook. Best of all? It’s free!
An alternative free option is jQuery Pin It.
6. Experiment with Promoted Pins
Brands are seeing huge success with promoted pins. Read about how lingerie-subscription service Adore Me gained more customers using promoted pins here.
Why promote pins? Thus far, they tend to be cheaper than Facebook, which is one point right away. Secondly, promoted pins result in re-pins. Re-pins lead to longer lasting traffic. A Facebook ad is displayed in a feed, perhaps a few times to the same person, and then is gone. A promoted pin is displayed in a feed and if it gets repinned, it goes on to become an organic pin that brings you long lasting traffic.
Implement these tips and you’ll be well on your way to a strong Pinterest presence. And trust us when we say that a strong Pinterest presence means a strong boost in traffic. And traffic? Traffic converts to revenue.
Want to learn even more? We’re looking for a small group of dedicated bloggers to join us as we teach you how to leverage Pinterest to bring your website dedicated sustainable traffic. Find out more about the Pinterest Strategy beta course here.
Anne and Kathleen have started dozens of websites over the past several years and they are always looking for ways to grow their traffic and efficiently utilize their time. You can find Anne at UniqueGifter.com and Kathleen at ForProfitBlogging.com (among other places!). Their Pinterest strategy course is bursting at the seams with actionable content to help you level up your business. Beta launches in February, full course launches in May.