5 Ways To Grow Your Network

ByJessica Ruhfus

Whether you’re looking to make new buddies, geek-out on your favourite topic, build a business network or just have your finger on the pulse, growing your network should be a priority no matter what life stage you’re in. If the word ‘networking’ gives you the heebie-jeebies, don’t worry! Here are 5 ways to grow your network without the *cringe*-factor.

Collaborate with Brands
If you’re in business or work for a pretty awesome company, there’s really no better way to grow your network AND the business at the same time. If I’ve lost you at ‘collaboration’ think GoPro x Redbull, Spotify x Uber, Gelato Messina x Tim Tam or Peter Alexander x Moccona - when two brands partner up for some cool marketing activities. I started Collabosaurus as a matchmaking platform that is perfect for matching up with the right, complementary, relevant brands for collaborations just like these and there are over 3000 opportunities to connect with! If you’re not sure where to start, we have a free 5 day masterclass series on the lot (you can check that out HERE)

Attend Events
They’re not what they used to be! There are so many great events going on at the moment. Today, I got a message from one of my event attendees letting me know that she signed Redbull thanks to connecting at the event! How amazing is that? Attend events that target people you want to connect with. A great place to start is on Eventbrite, local co-working spaces, websites like Work-shop or checking out festival scenarios like Vivid in Sydney.

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Have a peek on Directories
There are so many directory listings in different niches that you can try as a way to connect with awesome people. LinkedIn is of course the obvious one, but there are also platforms such as Like Minded Bitches Drinking Wine, Business Chicks, Behance, Big Hearted Business & The League of Extraordinary Women where it’s far less *cringe* to reach out than sending a cold email. That weird term ‘putting yourself out there’ doesn’t have to be awkward! Find some niches that you fit into and see what directories and websites are out there connecting people in the space.

Ask your Existing Network
You probably have some pretty cool friends, suppliers and co-workers already, actively tap into that! Send an email to your top 10 people and let them know that you’re actively looking to expand your network in _____ space and would love an intro to anyone they know (who is as awesome as they are, of course). You’ll be amazed at the results, especially from your existing, legendary network.

Start Stalking on Instagram
I love a good stalk as much as the next person, but stalking doesn’t actually grow that network of yours, does it? My advice is to take stalking to a whole new level: find 5 brands or people that you are inspired by and actively comment on their posts. Please, for the sake of everyone’s sanity, steer clear of “love it” “100%” or “Nice work!”  - make your comments personalised, involved and interested, it will help you stand out. I know that if I have a client or a follower consistently comment on my Instagram posts (over on @collabosaurus, in case you want to join the party) I end up becoming virtual best buddies with that person. The amount of real-life friends and networks I have made through Instagram is astonishing and so much easier than you might think.

What are you waiting for? Start growing that network of yours and consistently invest time in building relationships. The saying “it’s who you know” really does ring true!

Collabosaurus is an online match-making platform for brands to source valuable partnerships with other brands. If you want to tap into communities around Australia, and even internationally, Collabosaurus is a go-to tool that makes sourcing and negotiating a strategic collaborations simple. It’s FREE to get started and view your matches.

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