5 Tips To Stop The Blog Comparison Game


By Aimee Croxon

As bloggers, most of us are constantly plugged in to social media – whether we’re trawling through our news feeds, sharing a filtered snap of our artfully-plated dinner or choosing to click and read another blogger’s latest witty post. Yet at one time or another in our blogging lives we’ve all been adversely affected by the dreaded comparisonitis. Where an innocent scroll through Facebook yields more angst and insecurity then being the only single woman at a wedding. Whether you’re guilty of analysing writing style, site design, or the level of community engagement – we’ve all compared, contrasted and judged ourselves to be lacking against fellow bloggers we admire and respect. According to Social Comparison Theory we do this in order to attempt to make accurate evaluations of ourselves, however choosing to ruminate over our perceived lack of success in comparison to others is a one-way ticket to insecurity, self-doubt and misery. Mark Twain famously said “Comparison is the thief of joy” and he was right. If you are consistently comparing your blog and being hard on yourself as a blogger, this will only serve to undermine your confidence and kill your So how can we turn the focus inward to ensure we stay motivated to continue growing our blog while celebrating our successes along the way?

1. Unsubscribe, unlike and unfollow.
Is there a specific blogger that consistently triggers your comparisonitis to flare up? Maybe they have beautiful professionally shot video blogs that continue to pop into your inbox each week, leaving you feeling insecure and questioning your abilities? If so it’s time to unsubscribe, unlike and unfollow this blogger until you feel secure and confident enough in your own value that you can see their posts without feeling negative.

2. Get organised and set social media free hours of the day.
Do you schedule all your posts in one block ahead of time each week or are you frantically looking through your newsfeed for something to share each day? Are you triggered by the social media updates of other bloggers as you mindlessly scroll? If so it’s time to get organised and set some boundaries around social media. Schedule social media posts for your blog ahead of time and set specific hours and times of the day where you can check your social media feeds. Chances are with boundaries in place you’ll be to busy responding to notifications to get trapped in comparison.

3. Understand the WHY and use it to fuel your motivation.
Next time you’re hit by the feeling of comparisonitis, take some time to consider WHY you feel envious of this particular blogger? Did they recently complete an amazing webinar and you’d really like to start hosting live calls? Are they regularly attending inspiring networking events and that’s something you’ve always intended to do but haven’t quite got around to yet? Use your comparisonitis as a tool to motivate you to grow your own blog and strive for success.

4. Appreciate your value and celebrate your successes.
Have you only been blogging for a short time and you’re comparing yourself to an established blogger who has been writing for years? Don’t compare your beginning to someone else’s middle or end. Consider your ‘sweet spot’ the combination of your passion, knowledge, experience and education and appreciate the value you bring to your readers by utilising your ‘sweet spot’. Celebrate your successes and keep the focus on yourself, your blog and your own timeline.

5. Get to know the story behind the blogger.
Reach out to a blogger that consistently triggers your comparisonitis and get to know them as a person. While their blog may be filled with aspirational images and updates, everyone suffers from the mundane aspects of life, most just choose not to share them in an online setting. By understanding this and getting to know their story and them as a person you will humanise them and create a meaningful connection to move beyond your comparisonitis – who knows they may even become a great friend or a collaborator?

Aimee Croxon is passionate about coaching aspiring writers and bloggers to discover their creative spark and successfully launch blogs and writing projects that are heartfelt, inspiring and creatively fulfilling. She loves travel, running, shopping at markets and always enjoys a glass of crisp white wine. You can find out more about her by visiting her here.


Taking a moment to recognise and give our sponsors a little shout out today. A huge thank you to the following for all their support this month: Make It BlissfulBetti Z JewellerySlater PlaceFarm & Pretty and Martine Gallery.