About 9 months ago, I was trying to figure out what to do next to build my business. I looked at many options, but decided that I wanted to go big! Do something that would make a clear, significant difference in my business. Something that could help achieve my vision and spread my message to a lot of people.
I decided to host a telesummit.
Have you attended a telesummit before? Ever thought about hosting one? My event is called the Create, Connect and Convert online summit, and you can check it out here. But first, let me explain a little more.
What is a telesummit?
A telesummit is like an online conference. There is a theme for the summit so it’s clear who it is for and what they will get from it. (Mine is all about creating content that you can use to market your business.) There are a number of speakers who participate in the summit (mine has 20 - one of which is Blog Society founder, Jaclyn Carlson!) who all bring their own expertise to the topic.
Typically a summit will last between 3-10 days, with 1-5 speakers each day. I am just about to launch my summit, and it’s a huge undertaking. So why did I choose to do this?
Here are my top 5 reasons…
1. Reaches A LOT More People Than Anything Else
How many platforms do you know where you can reach over 100,000 people who are warm leads? I was tired of reaching a few hundred or even a few thousand people at a time. Hosting a telesummit allowed me to create a bigger audience than I could have imagined because of the cumulative reach of the speakers involved.
Plus, unlike running ads to a cold audience, people would be hearing from someone they already trust and have a relationship with. That’s a powerful combination!
2. Creates A Ton Of Value
There is a lot of information in a summit. Each speaker provides tips and ideas that the listeners can implement. They share stories to inspire people and offer resources to help them out.
As a Content Creation Coach, I believe in the power of sharing valuable content. It is how we attract people, build relationships with them, and gain their trust. Hosting a summit is like content creation on steroids! In the end I will have over 12 hours of powerful content. We will share it with a lot of people during the event. Plus it becomes an asset in my business that I can repurpose and use in other ways down the line.
3. Builds Your List
Having a large list of potential customers is important for any business, especially those of us who work online. I’ve been growing my list for a while now, and the truth is that I had built a decent following by many standards. But I felt stuck. It was going too slow, and I wasn’t able to break through to the next level. Can you relate? I didn’t want to add a few people to my list, or even a few hundred. I wanted to quickly add thousands of quality leads to my list. Is that a pipe dream? A well-produced telesummit is designed to do exactly that. It has the potential to add thousands of people to your list in a relatively short period of time. Notice that I said “quickly” not “easily!” It definitely requires a lot of work, but so do other list-building techniques. I decided I was willing to give it a shot.
4. Connects You To Like-Minded People
The main thing a telesummit can do is bring people together. It’s all about connecting with people on both sides of the screen. First, I get to connect with other speakers who share my passion, and bring their own expertise to it. It’s a very collaborative experience, and creates relationships and partnerships that I plan to carry into the future. Plus, everyone who signs up to attend the summit becomes part of the event community. There is a great energy when people come together around a common idea. I believe that truly connecting with people not only grows your business, but it enriches your I get to be in the spotlight.
5. I get to be at the center of all the excitement.
It’s not about getting attention (okay, maybe it’s a little bit about that). It’s more about positioning myself as a leader in my field. Truly becoming a go-to person, and a respected expert. Hosting a telesummit is big undertaking, but it’s a great way to create connections, build your reputation, and grow your business. Speaking on summits is another great way to get in front of new people and collaborate with others.
What do you think? Is hosting or participating in a telesummit in your future? Interested in checking one out to see what it’s all about? The Create, Connect and Convert Telesummit is starting on April 13th. Our goal is to inspire you to create content, because that is how we spread our message, reach more people, and make a bigger difference. I have a fantastic group of successful entrepreneurs (again, including your own Jaclyn Carlson!) who will share their expertise about creating different types of content, and how they have used it to grow their business.
Sarah Schwab is the Founder and President of Content Creation Coach. She helps small businesses and entrepreneurs create consistent, compelling content they need to market their business online. She believes in the power of self-expression and creativity to transform her clients’ businesses and lives. Sarah works with clients one-on-one and through online programs. She has created hundreds of blog articles, produced videos, teleseminars, webinars, e-books, and more. Find out more about her approach to online marketing and content creation, including free resources, at www.contentcreationcoach.com