3 Ways to Use Facebook Groups to Connect to Your Audience

By Shannon Davis

Participating in Facebook groups specifically for entrepreneurs is one of the most successful marketing strategies I use for my business. I've signed on new clients, made friends with women doing amazing things and connected with affiliate partners through Facebook groups. But you can’t just spend time browsing around these groups and call it “marketing”. Here are my top 3 tips for utilizing Facebook groups successfully:

1. Be Genuinely Helpful

Don’t just read everyone else’s advice, weigh in! If someone wants a review of their new sales page, give it a look over and give your honest feedback. If someone asks a question about a particular software that you happen to be a wiz at, answer it and offer some tips. Please note, this does not mean that you should plug your products or services every time someone asks for help or a suggestion. In fact, never plug your own stuff unless it’s on a promo day. Offer helpful, valuable information and make real connections. People are naturally curious and will likely check out your page without any prompting. 

2. Be Easily Found

Since you've offered such super helpful advice, people will click through to your profile in order to check out your biz and what you’re all about. Make it easy for them to find! For the best chance of actually making a connection, either have your biz listed as your job with a link to your website in the description OR have a Facebook page for your biz and tag it as your job in your about section. Make sure they can find out more about what you do as soon as they land on your page. Don’t make people search for you or they will give up! I speak from experience here.

3. Participate

Most biz-related Facebook groups have specific days for you to share blog posts, promos, or even Twitter handles to connect on multiple platforms. Participate regularly in those days - and that doesn't mean just drop your link and hope someone clicks on it. Read through and comment on other people’s blogs. Tweet out for other biz owners (and be sure to tag them) to help get the word out about their biz. Most of the time, they’ll return the favor.

Your time is valuable, so make sure that you’re using your time in biz-related Facebook groups effectively! I guarantee that you’ll notice a big difference.

Shannon Davis is the online business manager extraordinaire behind The Empire Strategist. She began offering virtual support for entrepreneurs in early 2013, and rapidly grew from zero to fully booked in under 6 months, allowing her to leave her corporate job behind for good! Shannon uses her systems savvy and administrative expertise to take the behind-the-scenes operations of online business from shaken-up to supremely seamless. 

Shannon also enjoys exploring new cultures, putting her History degree to use by volunteering on archaeological excavations (where she met her fiancé) and diving into the chaos that is planning her destination wedding. You can connect with Shannon on Facebook or on Twitter.