Blogging is ( amongst many things) a way to show the world who you are and what you stand for, as well as what services or products you offer. It tells people what you stand for, and what your quirks are. From reading my blog, you’ll probably notice I travel often and value holistic health and spending time with my family. My love of old school movies and even videos games creeps in time to time.
You don’t have to have a lifestyle blog to hone in on your personal brand. In fact, I believe that personal branding is integral for businesses and blogs of all types looking to thrive in today’s marketplace. People want to buy from people, and they want to consume content from blogs written by someone they can relate to ( or aspire to be like).
So how do you hone in on your personal brand and grow it with Social Media? Here are my top tips that I use with clients.
1. Own Your Worth
Most of us hate to brag and won’t own up to our accomplishments, associations, or other noteworthy elements that others would find quite fascinating. But this isn’t something optional; if you are a Health Coach looking to get clients, you need to mention your training and expertise. If you are a painter, mentioning where your art has been featured or where you trained will be helpful in crafting your personal brand and piquing the interest of potential buyers.
I know what you’re thinking: what if I haven’t been featured anywhere or have little experience?
I bet you do have the above and don’t even realize it. Honestly, everyone has some accomplishments or associations worth mentioning, whether it’s a guest post or doing an interview on a blog. If you don’t have any, now is the time to start building up your media page.
2.) Show, don’t tell
Developing a strong brand relies on showing and not telling. This can be done by crafting a story over just listing things in a way that isn’t too compelling, or it can include using multimedia and digital storytelling ( use that iphone!) to tell your story. As a Social Media Coach, I tell everyone I meet how visual social media is the future, and guess what? That ties into showing over telling.
Your readers want to get an inside glimpse inside your life + biz. They want to get to know you, and be inspired by you. Use Social Media such as Instagram and Pinterest as well as great branding in your blog posts.
3.) Be Specific
A strong personal brand is memorable. It’s refined, and not all over the place. You probably have many different interests ( I know I do) and skills, but I challenge you to pick and choose what you want to be known for. These questions will help you decide what you want to focus on:
- What comes naturally to me?
- What gets me SOOOO excited that I just can’t help but do a happy dance?
- What questions do people ask me on a regular basis?
- Where does my business and what I’ve answered to the above overlap?
Remember that growing a brand happens over time. But as a blogger, you have the tools to help grow your personal brand, inspire others, and increase your business in a way that’s never been done before. The internet offers us the way to distribute our message all across the globe. Make sure you know what you want to be known for and what you excel at and you’re going to grow a thriving online tribe.
Elizabeth Kelsey Bradley is a Life + Social Media Coach based in Thailand. Her writing and photography have been featured on Cameron Diaz’s blog Our Body Book, Wild Sister, and Tiny Buddha, in addition to being a regular contributor to Annapurna Living. She blogs about savouring the good things in life at Savouring Simplicity.