By Rebecca Ruiz
Let’s be honest writing copy for your website and marketing material doesn’t come naturally for most people in business. I know how I felt when I started my business and my web designer asked me to submit all my copy for my brand new website including 3 new blog posts. During this time I was only working as a life coach and not a professional copywriter, which I am now. I had no clue where to start, what to say, what keywords I need to include and how to create content for my blog. I just wanted to put my hands up in the air and say this is too challenging for me.
Luckily now I know what I need to do so today I’m going to share some of my secrets with you, to start writing more professional copy for your website and marketing material. Let’s get started.
In today’s competitive marketplace there is lots of competition, which means that our copy has to stand out to grab the attention of our audience in order for us to be successful. Which most of you already know, because you are here. What can you do to you improve or start writing amazing copy?
Be clear on your target audience
To write clear and compelling copy you need to know who your target audience is to be able to speak to them directly. This is the reason most entrepreneurs struggle with their copy, as they aren’t sure what their audience needs.
Have you spoken to your audience and asked them what they need? When I started I got on Skype with 8 different women I met online and asked them what their challenges were, their struggles and what they need the most help with. By conducting these interviews I had a better idea what my niche needed.
I then used this information to create powerful copy to speak to my audience in their own language. If interviewing doesn’t work for you there is so many other ways to engage your audience just find which method best suits you.
Write your unique copy from your heart
My next point is to speak in your voice when creating your copy and don’t compare yourself to other’s in your field. You are going to be different as your business is a unique creation from you, which is why it’s special.
Especially in a service based business your client’s want to get to know the real you, why you started your business and what you have struggled with. Yes it has to speak to your client’s directly but in order to build rapport with them they need to know the real authentic you. You want your audience to fall in love with you and your message.
If you are in a products based business tell them why you created the products you sell and why you love these products. Have fun with this, be confident with your message and go out and write your copy from your heart.
Creating powerful headlines
It’s important to create attention with your headlines when your potential customers land on your website, read your latest facebook advertisement, your new blog title or your latest webinar. You only have a very short amount of time to get their attention.
To create this powerful headline I want you to think of your client’s biggest struggle in the area you are targeting in your copy right now? Write a few of these down or brainstorm some ideas to get an idea of what your client is feeling. Now you have the ideas to create a headline from this.
I’m going to list two headlines below one that doesn’t say very much and one that speaks to my audience for copywriting to give you an idea of what I am talking about.
- Learn how to create better copy
- 5 quick and easy ways to create amazing copy that brings you more sales
I know which one I like more as it’s quick and easy with the potential to make more sales I’m in.
Call to action
At the end of the copy you want to give your client’s a call to action. Which means that you want to engage your audience by asking them a question or challenge them to do something. It important to engage with your audience and it’s a marketing strategy which I could write a whole another blog post about sometime.
Ask your audience an open question so they can come up with an answer. For example the question I’m going to use at the end of this blog post is as a call to action which you are getting a sneak peak to prove the point- What is your biggest challenge with writing your copy?
I have loved taking this journey with you today and talking about how to improve your copy in a few easy ways. I would love to hear from you what is your biggest challenge with writing your copy? Looking forward to hearing from you below.
Rebecca Ruiz is a certified confidence life coach and freelance copywriter for women entrepreneurs at Life Perceptions. She is an ambassador for self-esteem, confidence and finding the inner writer from within. She combines her life coaching and copy writing to create a unique package based on her clients needs to help them move forward in their business. Some areas she works on are mindset, confidence, and learning how to write and blog. She is also available as a freelance copywriter for small businesses.