The Marketing Mistake Every New Business Owner Makes


Somehow we all blinked and it's almost the end of October. How that actually happened is beyond me but either way the end of 2016 is looming. It's therefore time for the guilt, shame and panic to set in as we realise all those goals we never did get around to accomplishing (I'm looking at you - learning French, mastering photography or journaling daily).

It's the same for those lofty business goals we proudly boasted about. Yet here's the thing that I've found to be the #1 mistake that new business owners make, again and again. They get caught up in the excitement, in the adrenaline and they dive straight in. They're building websites, designing business cards, agonising over colour palettes, Instagram names and downloading every social media app under the sun.

On the surface this sounds great right? Except on major things is missing:

A plan.

We are so busy with tactics that when we launch our new business we skip the most important step of creating a solid marketing strategy that will drive and guide every decision we make moving forward.

Digital Bravery Ecourse

And that is why I'm so excited to relaunch my flagship ecourse, Digital Bravery this week to give new business owners a chance to get their marketing game back on track (and yes this can be done before the end of the year).

It's not too late to learn new skills, get armed with all my actual templates and spreadsheets, and start 2017 marketing your business in a way this is sustainable - and gets results. If you're guilty of not meeting your January resolutions and want to start next year with a fresh clean marketing slate then check out all the details here and know that we have a pretty sweet Early Bird rate running until this Sunday!

Because the end of the year simply signals a new beginning and how you start next year is completely up to you. My advice? Don't make the same marketing mistake twice.

Have questions? Join me for a LIVE workshop Sunday 23 October at 7:30pm AEST and I'll be answering your all your additional questions and getting to share a bit more about me and my journey! Sign up here.

The Bloggers Guide To Snapchat

Snapchat continues to be one of our fav social media apps and as more and more bloggers and brands jump on board it's high time you understand the ins and outs of how to use the app with ease. There are some cool hacks that you might not even be aware of that we wanted to showcase today and give you a quick 101 on ways that you can make your snaps even better, check out the tips below.

1. Change the colors of your font + drawings.
You can customize the colors you’re using when typing or drawing with the rainbow palette. When drawing, touch and hold on the rainbow palette and move it across the screen to find other colors to use. The same goes for text: just tap on the text you’ve written after you’ve made it bigger by touching the Text icon, and hold on the rainbow palette and move around the screen to find the color you want to use. 

2. Video chat
Not only can you text your friends on Snapchat, but if you and your friend have the chat opened a blue pulsating icon will show up on the screen. If you hold it, your front facing camera will show up, and if your friend wants to video chat too, they will eventually show up on the screen as well. 

3. Make your own color filter
Snapchat has a few color filters that make your photo look better, but if you’re looking to add a more vibrant or dreamy feel to your snap, tap the sticker icon at the top right, and choose from any emoji that is close to the color that you want your snap to have.Choose which emoji you want and make the emoji as big as you can making sure you focus a corner on the frame and zoom in as much as you can. Zoom in all the way and place the translucent part on your snap and ta-da!

4. Have multiple filters on your snap
If you want to add more to your filters than just having a location filter, you can. First, swipe to filter that changes the color of your snap. Hold on it and swipe to show the time or temperature. If you want to show it, hold on to the time or temperature while swiping to the left to put a location filter. The only downside is that if you want to take off one filter, you’re going to have to start all over and take off all the filters. 

5. Add multiple lines of text to your snap
On your notes app on your phone, have an empty note saved with a couple of empty lines that you can always copy and paste on to your snap. Copy about three lines onto your snap, and type away. You can always go more than three lines, but don’t put your followers through the pain of reading an essay in 10 seconds.

6. Zoom in on the details of your snap
If you have a knack for illustrating on your snaps and think of yourself as more as a Picasso type, using the zoom feature on your IOS phone is useful. Under Settings, go to General, and under Accessibility, turn on the Zoom feature under Vision. This will apply a magnifying class to your phone while you navigate it, but just turn it on for when you need to use it for Snapchat. This will help you with illustrating more detail to your snaps, making them a wonderful piece of art.

7. Make your own filter for your event
Holidays or big sponsored events aren't the only ones that can have a Snapchat filter. Make your event have its own Snapchat filter, starting at just $5. Just make your own filter design, submit it to Snapchat, add your own geofence, time that you want your filter live, and wait for Snapchat to give you the green light. To find out more information about creating your own Snapchat filter, click here


8. Show the date on your snap and change from Fahrenheit to Celsius
You don’t have to be stuck on just showing the time on you snaps. If you tap the time when you’re choosing a filter, it will turn into a date, and if you tap the temperature filter, you can change it from Fahrenheit to Celsius.

Now if you’re still new to Snapchat’s newest updates, you can now video call your friends (rather than waiting for them to show up on the same chat), send reaction GIFs of yourself, and use their new collection of stickers in their chat similar to Facebook Messenger. You can see the whole rundown here on Snapchat’s blog.

This post originally appeared on Create & Cultivate. Priscilla Castro is Create & Cultivate's Director of Social Media and Community in Los Angeles. Born and raised in Los Angeles, she got her degree in Journalism from Cal State Long Beach, and pursued a career in marketing. She has worked with FILTER Magazine, LA Canvas, and was previously Editorial Director at BeautyCon. Follow her @kodeofkondukt

The Most Perfect Example Of How You Just Need To Start...


By Diana Miller

Sharing beauty with the world through my art is what drives me. I thrive on connecting with others through this medium and to inspire them to live their own life doing the things that bring them a sense of fulfilment.

My name is Diana Miller, and I have joined the creative collective to adorn the world with beautiful paintings and art products that express who I am. But it’s more than just about me. It’s about us. You and me. True happiness is when I am able to give some of my own goodness to others and help them to feel the joy too. My greatest desire? To infuse my work with emotion, passion, movement and energy. The result? A unique artwork that offers every observer their own interpretation and feeling - peace, beauty, exploration, love, joy.

"A picture really is worth a thousand words”

A year ago I was living in Brisbane, I had a small studio where I painted from but no career path and little self belief. Today I am represented by Art Piece Gallery in Mullimbimby and Fenton & Fenton in Melbourne and I am resident artist at the Newrybar Merchants in Newrybar in the Byron Bay hinterland. And I am living my perfect life.

How did I make this shift in the short space of a year? You may have heard the poetic words of Claire Bowditch in her song ‘Amazing Life’. ‘You want an amazing life, but you can’t decide. You don’t have to do just one thing, but you have to start something.’

And start I did. But only after the whirlwind that I call my previous life. Here’s my journey from hobby painter to full time artist. Since immigrating to Australia with my Toowoomba-born builder husband 13 years ago we have ridden the waves of life together – (and my life mirrors the layered tapestry of my paintings) filled with change, upheaval, unexpected twists and turns with 22 house moves and as many property deals. Blessed with the highest of highs – 2 beautiful children, incredible friends, opportunities, and returning to my art practise, and the lowest of lows –homesickness, health challenges, losing our life savings and shortly after that losing our house in the Brisbane floods, my life reflects typical ebbs and flows that have informed all I have created so far.

In December 2014 I found myself in a pretty dark and unhappy place. My husband and I had just been featured on Grand Designs for the container home he created. We were enjoying the fruits of that labour by living in it. For various reasons (not exciting enough to mention here), we sold that property and downscaled to a small, dark and hot little rental home while planning our next move. That was the beginning of a period of unrest for me, personally and with regards to the direction I would take with my art making. Not unlike a squirrel scampering around for forage, I was feeling frantic looking after everyone else in my family, running here, running there but forgetting to look after my own needs. My tank was running on empty.

Painting and creativity had become second priority even though it was always the thing that would give me my lease on life each day. In those moments of feeling empty I would yearn to paint, and even more, make something of my art, perhaps a commercial career, but I felt ill equipped and lacking in the knowledge I felt I needed to “make a go of it”. Funnily enough, I had been told by a clairvoyant 14 months prior that I had a brilliant business brain and that I was going to be a successful business owner. I laughed that off believing my own story that I was not capable of that. Lucky for me though fate stepped in and I was able to undo those unhelpful beliefs that I later realized were keeping me chained.

Knowing that my art was essential to my emotional and mental wellbeing and that not making art was not an option, I began to ask myself how I could rekindle my painting habit AND turn my hobby into a business. A real business.

Enter the Universe…. I saw an ad on facebook for the Conquer Club (an online international business course for female entrepreneurs), and it immediately appealed to me. Before I knew it I was chatting on a webinar with Kylie Patchett and Natalie McNeil (the founder of She Takes on the World and the Conquer Club) and before I could say no to myself, I had signed up to both the Inner Circle of the Conquer Club and the Mind Money Mojo course with Kylie.

It was a big financial commitment, but I KNEW I had to do something extraordinary for ME. It was time. Despite the fear of the unknown and the even bigger fear of having to put myself out there I knew I had committed myself to the thing that gave me purpose – my art.

I can wholeheartedly say that without those 2 courses there is no way I would have achieved everything I did in 2015 or seen the growth and opportunities arising so far in 2016.

You would think that partaking in a business course would only enlighten you to the pragmatics of the business world – financials, systems, marketing. What I didn’t bargain for was that I was also getting the foundational learning that ultimately determines your success in anything you do. Mindset. Through the mindset work of Kylie Patchett, I was taken on a confronting AND freeing journey to unravel and release emotional blockages that were impacting on my beliefs and thinking patterns. I went from self-limiting beliefs of not being good enough as an artist or business person to transformative patterns of not just thinking, but knowing ‘I can do this.’

With all things good, it was not easy. It took commitment on my part to be honest with myself, to acknowledge my hurts, apply the tools taught to me to move through them and then create what it was that I did want in my life. One statement really stood out for me during the course work and it was this: “The success of a business is directly linked to the emotional wellbeing of it’s owner.”

Akin to a magic spell, things started to fall into place as I experienced these positive shifts in my mindset. I created a vision board with my hopes and dreams for the year, got clear on my goals and wrote them up big and bold for the universe to see. Within 3 months of doing that, the “move to Bangalow” became a step closer as we secured a block of land there. My work started selling more, even though I’d put my prices up, I got invited and accepted into art shows, held my solo show and almost sold out. Opportunities came knocking on my door as I ventured into an activewear and swimwear collaboration and my first range of art cushions. And then the greatest thing of all happened… my husband and another business owner from the area facilitated the creation of the “Newrybar Merchants” in Newrybar, 5 minutes from Bangalow. This was to be my new work space complete with my own studio and gallery space to display my work. Early December saw us make the sea change to the idylic location of Bangalow and I soon got representation with Art Piece Gallery in Mullumbimby. To add to the magic happening all around me, Fenton & Fenton approached me to be one of their artists and I am now represented by them! And all of those opportunities came to me just by me doing what I love to do… paint!

To say I’m stoked is an understatement. I always thought it was a load of nonsense when mentors made it all sound so simple – that all you had to do was do that thing that you were so intensely passionate about. Yet, I am experiencing now the truth of that concept. It is a subtle but powerful shift from thinking you can do it to BELIEVING with utter resolve that what you are doing is worth it. I think the confusion comes when people think you think good thoughts and then sit and wait for good things to happen. No you don’t. You get up each and every morning and work on that thing you love without fail. Just like you feed your body each day. And it’s the work you put in because of the love of what you do that brings more of what you want to you.

In summary, I’d like to share a few key things that I have learnt in my journey from hobby to professional artist, in the hope that it might inspire someone out there to go and grab the life they deserve.

1. You have one life to give your dreams a crack. What are you waiting for?
2. Failure is always a stepping stone to something greater.
3. I believe you need a clear vision or statement that you live by in the forefront of your mind. I live by the motto on my fridge “Whatever you hold in your mind on a consistent basis is exactly what you will experience in your life” Anthony Robbins.
4. Beliefs are created in childhood and can cause emotional blockages in the body. Find yourself a great kinesiologist or a form of therapy that works for you and go and get help to clear them out. It can take a bit of time but you will feel a whole lot lighter when that work is done!
5. Self care is essential to everything! So meditate, do yoga or whatever it is that makes you happy and keeps you centred and at peace. It’s imperative if you want to create an aligned and healthy business.
6. Its okay to put yourself out there. Feel the fear and do it anyway. Its all part of the learning and the journey.
7. Its okay to put yourself first.
8. Ask yourself what is the worst thing that can happen? More often than not you will laugh at how silly the answer is ☺
9. The stuff your parents told you wasn’t necessarily true. I was told “you will never make a living as an artist”, and so I studied Graphic Design instead of Fine Art. I don’t regret any of it… my path to becoming a full time artist has probably been a lot more interesting than if I had studied art! But that belief that “I won’t make it as an artist” certainly got embedded in me and has taken a long time to shift…
10. Be proud of your achievements and celebrate them. Always celebrate the achievements of others around you. You duplicate the wonderful energy that way.

You can connect with Diana, here or on Facebook or Instagram.

How to Channel Your Inner Spiritual Biz Goddess

By Lisa Lynn Adams

When you are starting out being a mother, blogger and/or entrepreneur it can be overwhelming trying to find balance, especially when you are just starting out. While trying to find your groove, the learning curve can be steep. However, rest assured once you arrive, you'll feel a tremendous sense of peace, have gained a wealth of knowledge and knowhow and be able to look back with great pride over your creations.

Even with a background in business, learning the online world is a whole different ball game. Have patience with yourself. Self-love, self-care and self-acceptance are 3 of the most vital elements to success. There will be mountains to conquer and lessons to learn along the way. This too shall pass. Where you are is exactly where you are meant to be. Starting out on the journey of following your life purpose can be scary, so I wanted to outline some key tips and tricks I've learned along the way to help you accomplish the juggling act with ease, so you only drop one ball, rather than ALL.

Acknowledge that clarity is a rarity when you are starting out. You may begin in one place and end up somewhere completely different; only to realize where you end up is exactly where you are meant to be. The universe will use whatever it needs in order to get the ball rolling, to help you act out of faith, rather than fear. This is the beauty of knowing your big picture dreams, creating a plan, yet leaving room for what will be, to be. Accepting that you will be guided to where you are needed, in order to serve others in the most auspicious of ways. You need to have the perfect mixture of faith, trust and strategic PLANNING. If you combine these 3 elements you are surely creating a recipe for success.

At this point you will start to gain more clarity, as though the veil of uncertainty has been lifted from your eyes. You are starting to hear the call more clearly. You are staring straight at your spiritual destiny, gaining momentum and direction, starting to see the bigger picture and the steps that need to be taken. This is the moment to lock down your planning; this is my favourite part after the whole process, the moment of realization of the grand picture. At this point it's time to implement your DESTINY map, outlining each step needed to be taken in order to reach your big picture goals. With research, strategy and faith, carefully detail the very things you need to accomplish in order to get there. Break each step down into smaller steps needed and mark it with a destiny date, placing this on the wall and into your planner. At the beginning of each quarter create a vision board, include your financial projections for the quarter as well and the things that are needed in order to manifest and reach your target. Include pictures and words to best describe the smaller steps that need to be taken, adding as much detail as possible. This will help you gain clarity and visually see what you need to accomplish through the next 4 months. The more you add to your vision board to more successful you will be.

Each morning set aside time to meditate, visualizing your dreams coming true, as well as seeing the steps needed in order to move your vision forward. Then take some time to do some SOULwriting, knowing that whatever comes to you will serve a higher purpose, helping you along. Your struggles will become clearer and you will begin to see solutions to your once obstacles, so they can become opportunities. Then it’s time to check your planner for meetings, clients, content creation and any other elements you may need to include, then input the times you can move onto your destiny map and measure your progress. The measuring part is often skipped, however this imperative in order to know where you are and where you are going. Also creating a learning list is important as well. Growth is constant, so we need to continually invest time in ourselves to gain the wisdom and knowledge we need for advancement. Remember, everything happens one step at a time, don't get overwhelmed with the big picture, just focus on the smaller aspects that need to be performed as you go.

Create a soul contract with yourself, vowing to fulfill your daily practice to accomplish the things you have set out to do. It is not only your responsibility to yourself, but also to the world, as your life purpose is vitally important to the growth of our planet. Include a commitment to meditation, a “to do” list; or as I like to call them a "To Love & Create” list, as well as creation (we have come to the planet to create - so taking the time each day in order to create content or specific projects needed to fulfill your dreams is an vital step), making sure you take time for your family and self-care as well. These are your daily commitments. If you find yourself feeling frustrated, switch to a different task with a timer (you can use your phone or an app for this), close down distractions and ensure you are slotting time restrictions in order to fulfill each one.

Set aside 3 meditation breaks, as well as intermittent tech breaks (stretch, yoga or go for a walk). Also including Biz Success Affirmations can be very helpful. Even when it comes to time management, one I find very helpful is to repeat, & time is on my side; whenever I'm on a pressing time restraint. This helps to combat the stress and begin working with time, rather than against it. Focus on a specific affirmation that speaks to you daily, once in the morning, once in the afternoon and right before bed. I allow mornings to focus on gaining wisdom, insight and direction. I use my afternoon meditation to unwind, gaining clarity and focus. I use my before bed meditation to dream, manifest and visualize my big picture goals coming true and believing without a shadow of a doubt, that they will! You will find out what works best for you, however you need to take the time to PLAN! :)

Keep in mind you can never plan for everything, or even carve a set path out in stone to living a truly inspired life. Living an inspired life happens by being patient with yourself, expressing love for what you're doing, loving yourself along the way and enjoying the journey not only the destination. Don't forget to laugh daily, love always and dance often. Take the time to create a DESTINY map to guide you along, however, sometimes you need to ride the waves you are given and soul surf your way to success! You truly deserve all of your dreams and desires coming into fruition, never give up, you'll get there.

Shining is your spiritual destiny. Stop playing small and go after your dreams, the time to rise up and SHINE is now! The world needs your light now, more than ever.

Lisa Lynn Adams is a Tony Robbins certified strategic intervention/performance coach, yoga teacher with a degree in social work and business. Author of two books and a highly sough-after Spiritual Success Coach, due to her uniqueness in the field and her wide areas of expertise.

Lisa brings years of business, online marketing and real estate investing experience. She is a passionate prosperity mentor to women helping them create successful and largely profitable businesses. She knew at a young age after witnessing both her parents take their last breath before her eyes, that she had an important mission on this earth and that was helping others see the potential in their pain, overcome obstacles to awaken to their life purpose. Turning it into prosperity, she teaches her students that abundance is our birthright, achievable and POSSIBLE! Lisa is always been a creative genius with a knack for marketing with a million and one innovative ideas, she came to realize that many of those ideas weren't for her, but for the women she was working with to profit from. Many call her the divine mother and nurturing doula to women's DREAMS! You can find Lisa on Facebook or Twitter.

3 Questions To Ask When Your Writing Mojo Fails

By Sian Yewdall

Hands up who’s ever felt the powerful energy of a blog post writing it self?

When real motivation strikes, magic happens. Wherever you are, whatever you’re doing, you can feel the vaults of inspiration surge from your toes to your nose. The words start flowing. It’s electric and your fingers can’t keep up with your mind as they dance over the keyboard.

Then…Boom! You’re done. It’s the best work you’ve ever produced and you walk away feeling like a sassy combination of Beyonce and Jane Austen because your work was just so darn good.

Slayed it!

But what happens motivation fails?

You know those days when you write simply to put words on a page to produce something and your mind has already left the laptop to prepare dinner, write a mental draft of tomorrow’s social media posts, and strategize your next free resource to boost your mailing list?

I’ll be the first to admit I’ve had many days when I’ll only do what’s necessary in order to get it off my to-do list and not infuse my words with the empowering energy they require.

Then, even when I know the article is less than stellar, somehow I still expect my tribe to fawn all over my post with gushing comments, just because I typed up a few notes and emailed them a personal message with a link to the article like I was the Queen gracing them with my presence.

Now, don’t mistake me, I’m not advocating perfectionism. But I do believe often as writers, bloggers, small business owners and Oprah-style entrepreneur enthusiasts, we feel compelled to write and produce content because it’s what the ‘rules’ say.

Yes, we’re well aware that consistent, valuable, entertaining and sharable content is gold. We know what makes the blogging online world go round.

But have you stopped to ask yourself what you really need in order to guide your next step and connect with that magical mojo again, or are you just putting one foot in front of the other because you fear being left behind?

If at some level you’re feeling a heart-driven pull to slow down on content creation to conjure up that magical writing mojo, here are three questions to ask yourself:

1.    Am I OK?
Does the sensation of sitting down at your laptop send a cold shiver down your spine? Are you tired? Exhausted? Drained? Frustrated? Is there a weight on your shoulders that you’ve not yet acknowledged?

Stop for a moment and ask yourself, ‘Am I ok? How do I really feel?’  Take a few deep breaths and give yourself permission to connect with your heart to find out what’s really going on for you underneath it all. Perhaps your lack of motivation goes deeper than not having a good blog post idea to latch on to?

2. Am I still on purpose?
If the word purpose doesn’t sit comfortably with you, then change this question to, ‘Am I still having fun? Am I happy with what I do generally? Does it still bring me joy?’

In order to reconnect to your motivation the original desire and purpose of why you do what you do needs to exist. If you left the 9 to 5 hustle to experience more fun and freedom as your own boss, or blogging is your creative outlet, does the intention behind your decision still hold true?

If at your core, you are still captivated by your service, then it sounds like you just need time out. If not, you may have hit on something deeper. Are you ready to acknowledge it and let go?

3. What can I do now to honour this feeling?
In an email I received from a Life Coach, she admitted she had returned after entire month off. No social media. No newsletters. No pre-scheduled articles. No connection with her tribe at all. She realised one day she hadn’t taken a significant break from her business in nine years and her heart and soul was calling her to step away. So she did.

The point being, she obviously loved herself enough to feel in to her heart, ask herself what she needed and then honoured the realisation by making it happen.

If she didn’t disconnect and gain space then the only person she would be letting down was her self. Her tribe, because they love her, completely bowed at her awesomeness and cheered, ‘Hell yes! Go you!’

Your tribe is your tribe because they love you. They will support you if you’re open, honest and transparent about why you need to do what you do, and if they don’t understand, then I’d question whether the relationship was a genuine heart-driven one in the first place.

In a world of constant connection and other people’s motivated energy coming through in your news feed, it can be very easy to believe you need to keep going at optimum pace everyday to maintain the hustle and strive to be a success.

But I like to think of the Hare and the Tortoise. You’ll get there in the end if you run your own race with love, honour and grace.

Sian Yewdall is the Founder of  The Woman Rising Network , a space dedicated to providing online workshops to help you cultivate your best life offline. 

She lives in Townsville, Queensland with her partner and two children, is addicted to dark chocolate and Netflix. Connect with her on Instagram via @WomanRisingHQ or @SianYewdall