The Adventure Begins

Based in Sydney, Australia, Blog Society is a long awaited, global community for bloggers, creatives and the endlessly curious to connect, collaborate and share.  Offering like-minded and passionate individuals the opportunity to connect and inspire one another through a series of classes, workshops and gatherings both online and off. We’re a breath of fresh air, a sought after haven for the dreamers and doers and we're shining a much deserved spotlight on Australia's growing design and lifestyle blog scene. 


How We Got Started

Blog Society launched in early 2013 as part of the Sydney Vivid Festival Ideas Exchange. Founded by Jaclyn Carlson, author of the Sydney-based blog, Little Paper Trees, Blog Society aims to connect and inspire a growing community of vocal, vibrant and innovative digital storytellers. Offering everything from photography workshops to Instagram Meet-Ups – we believe in sharing skills and enriching lives.

Our Mission 

To move forward, to blog better, dream bigger and aim higher.  To seek out news way to nourish our inner creative and enrich our lives by learning from one another.  To never stop being curious and to always pursue the next adventure. We value humour, generosity, big hearts and clever minds.  We believe bloggers are storytellers in a digital world and that the small, mundane moments can often be the most memorable.

Meet The Team

Jaclyn Carlson, Founder & CEO
Originally from Boston, Massachusetts, Jaclyn Carlson is the founder of Blog Society as well as the author behind the Sydney-based blog, Little Paper Trees. Passionate and prone to wasting hours on Pinterest, she has years of experience in marketing, advertising and PR and aims to put Sydney’s bloggers in the spotlight with the launch of Blog Society.

Alexandra Hendriksen, Content Manager
Alex is based in Sydney and is an all-around digital enthusiast. She’s happiest when she’s being creative with writing, baking and DIY adventures, all while drinking copious amounts of tea. She’s fairly new to the blogging world but has SO many exciting projects coming up! Until then, follow her on Twitter and Instagram @sallyalexandrah